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Delivering the affluent Multicultural Consumer with a one stop shop Emerging Networks LLC: Connecting You To The World Delivering the affluent Multicultural Consumer with a one stop shop Presented by: Tom Marsillo
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Emerging Networks LLC The industry’s only multicultural rep firm specializing in serving and delivering the South Asian consumer with a “one stop shop” of local and national emerging networks. More than 30 years of Media Industry experience including the last 4 years specializing in the South Asian market. We offer RESULTS-DRIVEN Networks… Our Network clients include:
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South Asians: the most Affluent Consumers in the Country South Asian Median Annual HH Income is over $100K; nearly TWICE the National average! South Asians are 143% more likely to have a College Degree South Asians are 158% more likely to be employed in Professional-Managerial occupations South Asians over-index in every conceivable consumer category Source: US Census Data
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MAIL/PHONE/INTRNET- TOT $ SPNT LAST 12MOS: US PopIndianIndex $2,000 OR MORE 6.4%10.1%157 $1,000 - $1,999 5.3%5.6%106 $500-$999 7.9%8.8%112 $200-$499 12.7%3.9%31 $150-$199 6.0%15.5%259 $100-$149 6.7%11.2%166 $50 - $99 6.8%2.1%31 LESS THAN $50 5.2%0.7%13 Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
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ANY MAIL/PHONE/INTERNET ORDER - LAST 12 MOS: US PopIndianIndex COMPUTER PRODUCTS 9.6%23.7%246 ELECTRONICS/APPLIANCES 9.0%22.0%244 BOOKS/MUSIC/VIDEO 21.0%21.6%103 APPAREL - MEN'S 11.6%20.2%175 TICKETS FOR MOVIES 5.9%16.3%277 FOOTWEAR 10.0%14.9%149 BANKING SERVICES 7.0%14.1%203 TOYS/GAMES 9.9%13.5%137 TRAVEL SERVICES/PACKAGES 9.0%13.0%143 ACCESSORIES 9.7%10.4%108 COSMETICS (WAS COSMETICS/TOILETRIES) 5.4%8.6%158 OFFICE SUPPLIES 4.0%7.8%197 HOUSEWARES 4.6%7.5%162 INSURANCE 3.5%7.5%217 HOME FURNISHINGS 5.4%5.9%109 COLLECTIBLES 3.8%5.4%141 OTHER HEALTH/MEDICAL ITEMS 3.5%4.9%140 GARDENING 2.4%3.8%161 Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
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Language Usage South Asians speak fluent English! English is the accepted language of business and commerce for South Asians The overwhelming majority of U.S. South Asians (93.6%) speak English, according to the U.S. Census Bureau. 2007 Global Advertising Strategies Study: US South Asians prefer English by more than 3 to 1. 76% to 24%! This means: tapping into the South Asian market TODAY requires absolutely no additional no additionalinvestment in creative!
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SOUTH ASIAN OUR NETWORKS
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Emerging Networks represents top rated South Asian networks: Willow Cricket SONY NETWORK TV Asia
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NETWORK: WILLOW CRICKET OVERVIEW: USA’s # 1 Cricket Network featuring top-tier International Cricket Tournaments DISTRIBUTION: Premium Pay and Sports Tier Network on Dish Network, DirecTV, AT&T Uverse, Brighthouse, Comcast, Time-Warner, Cablevision, Verizon Fios and Cox Cable SECONDARY COVERAGE: 1 MILLION + DIGITAL SUBSCRIBERS MEASUREMENT: Rentrak TARGET AUDIENCE: M2554 (35% Female) HIGHLIGHTS: The top rated and most widely distributed South Asian Network in the United States broadcasting entirely in English; Delivering a broad base of International Cricket fans from many different countries.
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NETWORK: TV ASIA OVERVIEW: U.S. Based Entertainment and News Network DISTRIBUTION: Premium Pay Network on Dish Network, Comcast, Time-Warner, Charter, Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, RCN, Brighthouse, Xfinity, Dishworld MEASUREMENT: Rentrak TARGET AUDIENCE: A3554 – Family Viewing HIGHLIGHTS: First South Asian Channel in the U.S.. TV Asia is the most widely distributed South Asian Entertainment Television Network in the country with locally produced programs to serve the South Asian American community. TV Asia also has local radio stations in New York.
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NETWORKS: SET, SET MAX, SET MIX, SAB OWNERSHIP: SONY CORPORATION OVERVIEW: General Entertainment Network featuring Reality Shows, Dramas and Bollywood blockbusters DISTRIBUTION: Premium Pay Network on Dish Network, Comcast, Time-Warner, Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, Dishworld MEASUREMENT: Rentrak TARGET AUDIENCE: A3554 – Family Viewing – Slight Female Skew HIGHLIGHTS : “INDIAN IDOL”, “WHO WANTS TO BE A MILLIONAIRE”, LOCAL INSERTION IN NEW YORK, SAN FRANCISCO AND DALLAS
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Network: Diya TV Overview: General News and Entertainment Network for the younger, more assimilated South Asian consumer Distribution: Free, over the air Broadcast Stations in San Francisco, Dallas, Houston, Chicago and other major markets pending launch this year Measurement: Not currently measured Target Audience: A18-49 – Slight Male Skew Highlights: Both Local Spot and National Insertion. Only South Asian Broadcast Network in English.
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Networks: NDTV 24X7, NDTV Good Times Overview: 24X7 is All News format / Good Times is Lifestyle format Distribution: Premium Pay on Dish Network, Desi TV, Dishworld and Time-Warner Measurement: Not currently measured Target Audience: Affluent A3554 – Male Skew Highlights: 24X7 is India’s # 1 News Network…the “CNN of India”, Good Times is India’s # 1 Lifestyle Network. Broadcasting in English.
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Networks: Times Now, Zoom Overview: Times Now is India’s premium News Channel in the U.S.. Zoom is a premium Bollywood Channel. Distribution: Premium Pay on Dish Network, Desi TV, Dishworld Target Audience: Affluent A3554 – Male Skew Highlights: Times Now is part of TimesGroup; India’s largest media conglomerate. Times Now has been the # 1 rated Channel in English for 5 straight years. Broadcasting in English delivers the largest possible South Asian audience.
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Networks: Aaj Tak, India Today Overview: Aaj Tak is India’s top rated Hindi News Channel. India Today is a top rated News & Entertainment Channel broadcasting in English. Distribution: Premium Pay on Dish Network, Sling TV Target Audience: Affluent A3554 – Male Skew Highlights: Both networks are backed by one of India’s largest media conglomerates; India Today – an Internationally respected brand and news organization.
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Networks: Sahara One Overview: India’s Top Drama’s, Reality Shows and Family Entertainment Distribution: Premium Pay on Dish Network, Sling TV Target Audience: A2554 – Family Viewing Highlights: Sahara One offers media coverage of all significant South Asian American media events in the U.S..
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Networks: JUS PUNJABI, JUS ONE Overview: First American Punjabi Network in the United States featuring General Entertainment, Local News, Politics and Spirituality Distribution: Premium Pay on Dish Network, Verizon Fios, Time Warner, Cablevision and Dishworld Measurement: Not currently measured Target Audience: A1849 - Family Viewing Highlights: Locally produced shows specifically serving the Indian Punjabi community in the United States. Broadcasting from the U.S. in HD.
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TELEVISION NETWORK AVAILABLE IN MORE THAN 40 MILLION HOMES! COVERAGE IN NATIONWIDE MARKETS: NewJersey | NewYork | Pennsylvania/Delaware| Atlanta | Chicago |Indiana|Denver Seattle |Dallas|Los Angeles(S.California)| Sacramento(N.California) |SanFrancisco THEPREMIERESOUTHASIANSHOWAVAILABLEFREEONCABLEANDSATELLITE! 101 Morgan Lane,Suite 302, Plainsboro, NewJersey 08536 Phone: 609-716-1144/4962 | Fax 609-716-4963 | Cell: Jatinder 609-598-5269 Email: avstvshow@aol.com | www.avstv.com
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INTERNATIONAL OUR NETWORKS
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NETWORKS: ONE WORLD SPORTS OVERVIEW: Multiplatform, ad-supported national cable sports network featuring best in class exclusive events LIVE from around the World DISTRIBUTION: Verizon Fios Basic and Cable Premium Pay TARGET AUDIENCE: M1849 HIGHLIGHTS: One World Sports delivers 8,000+ hours of live and encore best-in-class sports events to an educated and affluent audience including Soccer, Cricket, Tennis, Golf, Basketball, Baseball and Hockey
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NETWORKS: CROSSINGS TV OVERVIEW: Local and National platforms offering localized Asian entertainment programming in New York, Chicago, San Francisco, Seattle and Sacramento DISTRIBUTION: Comcast and Time-Warner Cable TARGET AUDIENCE: A2554 – Family Viewing – HIGHLIGHTS: Crossings delivers multiple ethnic segments with culturally relevant programming including Chinese, Filipino, Japanese, South Asian, Vietnamese and Russian/Ukranian supported by local events and digital presence.
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Mainstream Response driven accounts on South Asian TV: ADT Home Security Select Quote Clear TV No-No Lipozene AARP Consumer Cellular United Healthcare Verizon Vonage Colonial Penn Meaningful Beauty Lifelock Medical Direct U.S. Tech Phillips Lifeline Guthy Renker My PurMist Iceland Health Humana ITT Tech Proactiv One Reverse Mortgage AAG Quicken Loans CardLock Quibids.com Bosley Medical American Public University Hair Club of America Super Beta Prostate Citrix/GotoMeeting.com Zip Sox American Residential Warranty Student Debt Relief TrueCar.com Liberator Medical Beach Body
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A track record of success with many blue-chip mainstream brands…
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Emerging Networks LLC: Let us connect you to today’s affluent Multicultural Consumer How can we help grow your business? Presented by: Tom Marsillo tom@emergingnets.com www.emergingnets.tv 732-492-8559
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