1. 2003 Ashley H. Sanders,* Frank A. Ross, H. Duane Norman Animal Improvement Programs Laboratory Agricultural Research Service, USDA, Beltsville, MD asanders@aipl.arsusda.gov Using the Internet for Exchange of Dairy Genetic Evaluations and Research Information for the Dairy Industry

2. ADSA Phoenix, Extension Education Section (2) A.H. Sanders 2003 AIPL Mission  Develop and implement genetic evaluation of traits important to the US dairy industry  Data collected industry-wide  Information exchanged nationally and internationally

3. ADSA Phoenix, Extension Education Section (3) A.H. Sanders 2003 USDA Dairy Evaluations 1908 – National milk recording program 1959 – Evaluations using a computer 1997 – Launch of AIPL website  Files/data distributed electronically 2001 – Website gets a face lift 2002 – Additional upgrades  Spanish language content 2003 – Enhanced dynamic content

4. ADSA Phoenix, Extension Education Section (4) A.H. Sanders 2003 AIPL Web Traffic  Since May 2003 Release:  28,000 Bull evaluation queries  10,000 Cow evaluation queries  30,000 Other data queries  >300,000 server requests / mo  90% external traffic  >20,000 on release day 6000 data queries 6000 data queries  2500 crawler accesses

5. ADSA Phoenix, Extension Education Section (5) A.H. Sanders 2003 Currently Available @ aipl.arsusda.gov  Database queries  Data exchange (Web and FTP)  Summary lists and reports  Documentation  Search engine  Lab facts, general information, kid’s corner

6. ADSA Phoenix, Extension Education Section (6) A.H. Sanders 2003 Why Web?  Isn’t everybody?  Greatest potential audience  Highest bang for your buck  Flexibility  Adaptability

7. ADSA Phoenix, Extension Education Section (7) A.H. Sanders 2003 Website Management  Assessment of resources  computer, human, financial  Identification of audience  general, sub-groups  Structural development  System for evaluation and feedback  Maintenance

8. ADSA Phoenix, Extension Education Section (8) A.H. Sanders 2003 Resources  Dedicated web server  Identify the web team  administrator, developer, support staff  Assess time commitment  Document, document, document

9. ADSA Phoenix, Extension Education Section (9) A.H. Sanders 2003 Site Organization  Front page  Lobby  Backdoor? Sidedoor?  Who uses which door?  Cafeteria line, buffet, drive-through? Usability

10. ADSA Phoenix, Extension Education Section (10) A.H. Sanders 2003 Management / Maintenance  Watch for coffee stains  Timely vs. Timeless  Books and software  On-line Resources:  w3.org  bignosebird.com  Section 508 Compliance

11. ADSA Phoenix, Extension Education Section (11) A.H. Sanders 2003 Questions?