1. G g Go Getters

2. Substitute Products Substitute Products Jamba Juice: Smoothies, Fruit Jamba Juice: Smoothies, Fruit Freshii: Protein Shakes, Healthy Snacks Freshii: Protein Shakes, Healthy Snacks Starbucks: Coffee and Teas Starbucks: Coffee and Teas Argo Teas: Teas and Snacks Argo Teas: Teas and Snacks Strategies Strategies Free Lunch Business Cards Free Lunch Business Cards Free Snack: Twitter, Facebook, Linkedin Free Snack: Twitter, Facebook, Linkedin Reasonable Prices Reasonable Prices

3. The Gaztro-Wagon, Simple Sandwich, Bergstein NY Deli, Starfruit Café, and Forever Yogurt. The Gaztro-Wagon, Simple Sandwich, Bergstein NY Deli, Starfruit Café, and Forever Yogurt. Barriers to Entry Barriers to Entry economies of scale economies of scale product differentiation product differentiation strength of management team strength of management team first-mover advantage first-mover advantage passion of the management team and employees passion of the management team and employees

4. Number of competitors Number of competitors Degree of product difference Degree of product difference Growth Rate of Industry Growth Rate of Industry Level of Fixed Costs Level of Fixed Costs