2. ➲ What’s a social network? ➲ Cases o Facebook and Twitter o Youtube o Wiki o Blogging (Dell) ➲ What will the future bring?

3. ➲ Pioneer: Classmates.com ➲ Popularity since 2003 (Myspace) ➲ But what is a social network?

4. ➲ Examples ➥ Facebook ➥ Twitter ➥ Netlog ➥ Hyves ➥ Myspace ➥ Linkedin ➥ Looknmeet

5. ➲ Disadvantages ➲ There are many social networking sites ➲ Overload of extras and apps ➲ Time loss ➲ Privacy…

6. ➲ Privacy ➲ Article: “Adolescent Weblog Use: Risky or Protective?” “Informed consent procedures were not required for this study because the blogs were considered public information”

7. ➲ Do I have a legal right to say what I want? No, you don’t. ➲ Can I get fired if I blog about my job Yes, you can ➲ Do I have a right to remain anonymous? No, in the UK, you don’t ➲ Can you get sued? Yes, you can!

8. On what grounds? ➲ Defamation ➲ Copyright breach ➲ Trademark infringement ➲ Disclosing confidential information ➲ Certain types of expression or speech with are by law criminalised

9. ➲ 2004: Harvard students ➲ End of 2004: Yale and Stanford students ➲ 2006: membership of companies ➲ 26 th September 2006: everybody of ages 13 and older with a valid E-mail address.

10. DateActive users December 20041 million December 20055,5 million December 200612 million April 200720 million October 200750 million August 2008100 million Januari 2009150 million Februari 2009175 million April 2009200 million December 2009350 million April 2010500 million GROWTHGROWTH GROWTHGROWTH

11. ➲ Youtube ➲ Way of expressing yourself ➲ Where’s the money in all of this? ➲ Ubiquity first, Revenue Later ➲ Quote Eric Schmidt, CEO of Google: “We’ve figured it out. Nowadays, just about every advertising campaign involves YouTube as part of the solution. That’s a big deal.”

12. ➲ An easier, more effective and simpler way to communicate OVERLOA D

13. ➲ E-mail is not good in coordinating and organising groups input ➲ E-mail is the old “bad” way ➲ Are you still using it?

14. ➲ Use a Wiki! ➥ Excellent organiser ➥ Cheap ➥ Rapid communication ➥ A lot of possibilities ➲ Examples: Wikipedia, Wikileaks, Wikispaces, Google Wave

15. ➲ What’s a blog? ➲ Dell’s Hell ➲ History ➲ The 4 tips Jeff Jarvis gave ➲ Resurrection of it’s online PR (author of “WWGD”)

16. ➲ Overload (now 25%  + 75%) ➲ Hype or revolution? ➲ Wishful thinking