1. Hetty Byrne Sustainable Tourism

2. Forest of Bowland AONB Sustainable Tourism Strategy

3. European Charter for Sustainable Tourism

5. Information provision: Bowland Brand

6. The ‘Bowland Box’

7. Sense of Place As part of its work on Sustainable Tourism the AONB Unit used the concept of a Sense of Place to achieve several aims: To agree on and promote the special qualities of the Forest of Bowland To provide consistent messages for all partners to use To increase awareness of what the area has to offer to visitors To develop a greater understanding of the geographical area covered by the AONB, and to create a loyalty to this area by residents and visitors

8. Business Cluster Projects Wyresdale Wheels for All - Tramper Local produce directory Birding leaflet Gisburn Forest Mountain Bike Trails Tea Shop Trail

9. Festival Bowland

10. The Good Visitor Code

11. Downloadable Web Walks

12. Community projects

13. GTBS The Green Tourism Business Scheme

14. Bowland Wildlife Blog for Businesses

15. Discussion Group discussion: –What are the strengths of the South Pennines in terms of the tourism offer, each group to list 6 key strengths: –Keep in mind Sense of Place and Local Distinctiveness E.g. Fantastic wildlife but One of the last breeding grounds for the enigmatic Hen Harrier Wonderful local produce but Home to many wonderful Lancashire cheese producers

16. Discussion Group discussion: –Discuss the challenges for delivering sustainable tourism in the South Pennines? e.g. in the Forest of Bowland poor public transport network

17. Discussion Group discussion: –Based on your discussion of your strengths and any challenges: Talk about and list 8 tourism opportunities for the South Pennines From that list pick 3-5 priorities that might be realistically achievable over the next 5 years

18. Contact Details Hetty Byrne hetty.byrne@lancashire.gov.uk www.forestofbowland.com