1. Monthly Review – Middle East Husein, Rakesh & Ninad

2. Video Store – Revenue Trend The major increase in revenues is because of increase in renewals by 11% and as a result renewal revenue increased by 15% and total revenue increased by 18% The main reason for a increase in renewal revenue is due to hiding AED 1 and majorly promoting AED 2 & AED 3 across all promotional channels. Month Sub Revenue Renewal Revenue Total Revenue (AED) % Growth Sept'1322,6396,23,9666,46,60510% Oct'1320,5006,34,4556,54,9551% Nov'1324,7535,85,1226,09,875-7% Dec'1329,5586,89,0257,18,58318%

3. Visitors Trend MonthUnique VisitorsAdd-onsChurnTotal video views Sept'13100,63114,3284,71919,881 Oct'1381,23112,6315,30825,341 Nov'1359,89413,4535,90323,648 Dec'1370,81613,8927,37330,204

4. Sourcewise Trend 2/19/2016 4 Sourcewise Unique Visitor Data SourceNov'12Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Total Ad campaign 17581829258711156653962172632262333397716883371690 Cross Promo 2 461153345652311052015187706465725150683554718 M.vuclip.com3085549936627362899281149182873077911230017802192881296318425143195 Myworld5637095754941091112551065407190496089796446910888663916918699961126727591182011 Total5945510125397773120375121972879391120389214986062123413139180116224869551068521451614 Nov'13Dec'13 AED 1AED 2AED 3TotalAED 1AED 2AED 3Total Network AddonsRevenueAddonsRevenueAddonsRevenueUU'sAddonsRevenueAddonsRevenueAddonsRevenueAddonsRevenueUU'sAddonsRevenue Adcampaign 14687657625106989871717716398514664511653603174130798319288333188196350 Cross Promo banners 34854391623620104257151506141163032394431151841003327683544312455 m.vuclip.com 3942550530081923241531131031129634933348860142027044162264981724147804184256154394572 Myworld 207638674135042032494220356112639201027414222960632596308242622518727594107115206 Total 428614619470303078742136155808869551345260987647911918011160425562225317384110685213892718583

5. 2/19/2016 5 Churn Analysis MonthVoluntaryInvoluntary ChurnTotal Churn Sept'138143,9054,719 Oct'139314,3775,308 Nov'131,3274,5765,903 Dec'131,3536,0207,373

6. Total Video Views trend by Month 2/19/2016 6 MonthVVS unique users Monthly Average VVS per user Sept'1319,58655463.53 Oct'1325,34177573.27 Nov'1323,64865373.62 Dec'1330,20467374.48 Month Total Billed users unique users % users watch videos Sept'1331,538554618% Oct'1330,928775725% Nov'1330,889653721% Dec'1331,924673721%

7. Usage & Arpu 7 ARPUSept'13Oct'13Nov'13Dec'13 Unique Subscription 31,53830,92830,88931,924 Total Revenue6,46,6056,54,9556,09,8757,18,583 ARPU20.5121.1719.7422.51 UsageSept'13Oct'13Nov'13Dec'13 Total Base24,60626,38125,02025,749 Video Views 19,58625,34123,64830,204 MB Consumed per User 1.351.631.621.99

8. Consumption Data – Nov’13 2/19/2016 8 Month123Total Oct'13154435326440425173 Nov'13767511831412023626 Dec'13402721854429330174 DownloadsOct'13Nov'13Dec'13 FREE121101232916908 Paid130621129513264 Total251722362430172

9. Sourcewise Consumption – Nov’13 2/19/2016 9 SourceDownloads Unique Downloaders% Consumption Ad campaign5433372% Cross Promo21868599% M.vuclip.com7664233% Myworld18073624777% Renew SMS20567019% Total236248567100%

10. User Waterfall Report – Till November’13 2/19/2016 10 2012-102012-112012-122013-012013-022013-032013-042013-052013-062013-072013-082013-092013-102013-11 2012-10 44956.6%34.3%24.5%27.4%24.9%21.6%23.2%17.6%14.7%19.4%13.8%14.9%12.0%14.3% 2012-11 1,76674.7%19.5%17.2%17.7%15.6%15.5%11.5%9.6%11.5%9.9%9.6%8.3%8.9% 2012-12 2,52661.6%25.4%23.8%19.0%17.0%12.8%11.8%12.5%10.7%11.0%9.8%8.5% 2013-01 3,92983.8%58.9%43.4%32.3%23.3%20.0%19.8%17.6%16.4%15.1%13.3% 2013-02 7,31978.8%53.6%37.3%26.8%22.4%20.3%17.6%15.5%13.8%12.2% 2013-03 7,03574.8%49.4%34.9%27.5%24.1%21.0%18.5%16.0%14.2% 2013-04 6,13468.1%43.5%33.8%28.1%24.9%21.6%18.4%16.1% 2013-05 6,69461.0%40.9%31.8%26.4%22.6%18.4%15.5% 2013-06 4,79970.1%46.9%36.2%29.0%23.0%18.8% 2013-07 5,70668.2%43.2%31.3%34.3%44.0% 2013-08 14,20266.6%65.2%71.8%77.8% 2013-09 10,60665.2%37.9%27.9% 2013-10 8,23962.9%34.2% 2013-11 928264.2% 2013-12 9885 Total 449 2,020 4,000 5,939 11,682 16,145 17,878 19,152 17,481 18,773 28,763 31,514 30,926 30,88731,923

11. Usage Waterfall Report – Till November’13 2/19/2016 11 2012-102012-112012-122013-012013-022013-032013-042013-052013-062013-072013-082013-092013-102013-112013-12 2012-10313167112807570475032223637576041 2012-11 117644015012112988103564371721158682 2012-12 18164622372071221006066817614411593 2013-01 191667738319813680878680152113110 2013-02 2673953364234134106141144182153122 2013-03 2336728300189141133140178129134 2013-04 1635508189134140125178130105 2013-05 2104428224199198212144130 2013-06 1388435258234232169132 2013-07 1423465230243159139 2013-08 3130856566302230 2013-09 3360935455288 2013-10 4561800402 2013-11 3720693 2013-12 4036 Total31313432368260837834078318235352556268147405552775565356737

12. DIRT Report 2/19/2016 12 LTV - 180 Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep'13386143910.88 18.16 (Mar) 9.081033% Oct'135732941.95 18.25 (Apr) 9.12468% Nov'13140039920.35 1.47 (May) 0.74210% Dec'13167332790.51 1.47 (May) 0.74144% LTV - 90 Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep'13386143910.88 9.45 (Jun) 4.73537% Oct'135742941.95 10.58 (Jul) 5.29271% Nov'13140039920.35 0.36 (Aug) 0.1852% Nov'13167332790.51 0.36 (Aug) 0.1836%

13. 2 day FREE Trial Opt Out Model – Performance 2/19/2016 13 22% of unique users of who have visited on 2 Day FREE trial subscription page have opted to subscribe to the pack. AED 1 contributes on average of 5% of subscribers in 2 day FREE trial Pack subscriber base, followed by AED 2 which contributes 79% and AED 3 contributes 15% subscribers on an average. Churn rate in 2 day FREE trial pack is only 13% within the 2 day FREE trial period. An avg of 40% of the users who subscribe for this 2 Day FREE trial pack get converted successfully into gross addons. Date Total Visitors on Trial Pack Page Unique User Total Subscriptio n for Trial Pack Deactivatio n Count of 2 days Free Trial Pack Successful Activation Post 2 days Trial Period Expiry Total Video Downloads (2 days) Top Up Count Revenue From Top Up Revenue From Trial Pack User Conversion Total396262816962587882523117391082205158

14. Traffic Analysis – Funnel Data 2/19/2016 14 We penetrate around 1.42% of the total Du base (Unique Visitors). Penetration of Data users is unknown. 0.6 Million visit in Dec'13 6,76,020 Total Unique Visitors for Dec'13 5.2 Visits per user. 1,28,777 Total Subscription request for Dec'13 54% Users willing to Pay 69,792 Total Normal activations 16% of the users get charges the same day. 11,369 2 Day FREE Trial conversions. 4% users get charged within 30 Days (2 Day FREE trial period) 2,523

15. Roadmap Roadmap: Planned topics to grow acquisition, engagement and Monetization – Balance check & Nationality check API to be provided by du for user profiling. – Du to allocate TPS to Vuclip for Bulk SMS promotions and user engagement activities. – User activation to be done MO keyword (VS1) on the new short code. – New recommendation feature to implemented on du videostore for existing users to increase consumption. – 2 Day FREE trial model to be promoted to all users as a plan to increase subscriber base. 2/19/2016 15

16. Thank You 16 2/19/2016