1. Public Rhetoric and Practical Communication Your Online Reputation Lecture 2: CAT 125 Elizabeth Losh http://losh.ucsd.edu

2. Managing More Than One Identity Special Guest from Harvard University

5. Aristotle’s Means of Persuasion Ethos – a speaker’s authority, credibility, and perceived expertise Logos – a speaker’s logic, organization, and mastery of language Pathos – a speaker’s ability to move an audience emotionally

6. Managing Different Ethos Positions Ungendered Intellectual Scientific Logical Serious Disciplined Competitive Social Collaborative Feminine Physical Artistic Emotional Playful Disciplined Competitive Social Collaborative

8. Mark Granovetter “The Strength of Weak Times”

9. Albert-László Barabási, Linked

10. How are we connected? Ask Sixth College faculty member James Fowler

11. How Do You Get Recommenders?

12. Who Will Corroborate Your Story? What If You Have More Than One Story? Golf Accounting Computer Programming

13. Thursday’s Experiential Learning Conference Thursday, January 26, 2012 Cross Cultural Center http://sixth.ucsd.edu/experiential-learning-conference/ 2 nd Floor Price Center East 8:30 AM – 5:30 PM

15. danah boyd Social Network Sites: Public, Private or What?

16. Mediated Publics “Social network sites are the latest generation of ‘mediated publics’ - environments where people can gather publicly through mediating technology. In some senses, mediated publics are similar to the unmediated publics with which most people are familiar – parks, malls, parking lots, cafes.” - danah boyd

17. Possible Rhetorical Purposes “Public spaces have many purposes in social life - they allow people to make sense of the social norms that regulate society, they let people learn to express themselves and learn from the reactions of others, and they let people make certain acts or expressions 'real' by having witnesses acknowledge them (Arendt 1998).” - danah boyd

18. Kenneth Burke’s Pentad Act – What Agent – Who Agency – How Purpose – Why Scene – Where and When

19. How Are Internet Publics Different? 1Persistence 2Searchability 3Replicability 4Invisible Audiences

20. Who Does Google Think You Are? Can You Control It?

21. Thinking about Audience “The collection of 'Friends' is not simply a list of close ties (or what we would normally call 'friends'). Instead, this feature allows participants to articulate their imagined audience - or who they see being a part of their world within the site.” - danah boyd

22. Kairos A Specific Rhetorical Occasion Exact or critical time, season, opportunity. Due measure, proportion, fitness.

23. UCLA Student Alexandra Wallace “Asians in the Library” Why was it a problem for UCLA as well?

24. Responses to Alexandra Wallace David So Jimmy Wong

25. DavidSoEntertainment.com

26. JFWong.com

29. JamesKotecki.com