1. Urban development of Győr in the light of the project

2. About Győr Győr stated in western Hungary 130.000 inhabitants Industrial city Lot of international multinational company settled down in the Indutrial Park, one of the most famous is AUDI 2 universities (technological, economical, law, healthcare, social, teacher faculties)‏

3. Development opportunities within WPOP West Pannon Operational Program About 40 million euro for county towns in WP region (5 county towns)‏ Process of project selection: the so-called two-round procedure, priority project status

4. Development opportunities within WPOP The requirements for the county towns are: encourage sustainable economic development; comprehensive and long-term planning (Integrated Urban Development Strategy); specify the action area (Action Plan); involvement of private capital; Found a company for urban developing

5. The project: Reconstruction of the Széchenyi square and its neighbourhood Széchenyi square 2009-2010 One of the most beautiful baroque square in Europe In the heart of the city centre With new functions A square for everyone Business stimulation Partnership with private capital EU co-financing: 3,5 million Euro support

6. New SZÉCHENYI square vision plan 1.

7. The project: Reconstruction of the Széchenyi square and its neighbourhood New cobblestone Entertainer terasses Hideable waterworks Green flats Frontage renewments in the neighbourhood Private capital: building-renewment, entertaining, establishing office blocks Renewment of religious property and expansion of its functions New cobblestone and new street-lighting in the neighbourhood

8. News SZÉCHENYI square vision plan 2.

9. Győr - Újváros quarter

10. Lessons learned so far The Big Question: What kind of organizational solution should have done for the treatment of urban regeneration projects?

11. Lessons learned so far the possibility of direct control transparency Rigid operating and management rules inflexible human resource management conservative organizational culture can only raise capital by way of support heavy involvement of partners Organization within the Municipal frame Advantage Disadvantage

12. Lessons learned so far Flexible resource management Market and profit- oriented management development-oriented organizational culture opportunity of raising capital direct management and control is limited reduced local government influence (?) difficulties in relations with the self-governing Majority of municipality-owned company Advantage Disadvantage

13. Lessons learned so far The answer: Majority of municipality-owned company with the following addition: the attitude of the Municipality must to change the Guidelines of the National Development Agency must be consistent and enforceable

14. Thank you for your attention Réka Barabás Head of the Strategy and Town development department of Győr reka.barabas@gyor-ph.hu