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Published byCharlotte Howard Modified over 9 years ago
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Spring 2015 Proposal Equity Home LENDERS Presented by: Arthur Montgomery MARKETINGPROPOSAL Presented To: Buddy Collins
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Target Consumer The Target Customer Profile Adults 35+ Homeowner/ Land owner
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Objective + Strategy Objective: Create a campaign driving listeners to call Equity Home Lenders. Strategy: 3-Month Branding Campaign Utilize Alpha Media’s unique opportunities, integrating radio, digital and social networks to create a campaign through the Spring season. Combining these opportunities will give you a full-integrated plan under one company.
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Campaign Radio Schedule 6a-7p Weekly Schedule for MayMonTuWedThuFriSat KOKA4xLIVE4x4x4x KDKS2xREAD2x2x2x Weekly Schedule for JuneMonTuWedThuFriSat KOKA4xLIVE4x4x4x KDKS2xREAD2x2x2x Weekly Schedule MonTuWedThuFriSat KOKA4xLIVE4x4x4x KDKS2xREAD2x2x2x 10X Facebook/Twitter Postings; 1-Tile Ad per month LIVE DJ ENDORSEMENT EVERY WED May$1800June $1800July $1800
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Thank you! Presented by Alpha Media Arthur Montgomery Marketing Specialist 318-422-1487 arthur.montgomery@alphamediausa.com
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