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1 www.FAFSADAY.org FAFSA DAY FAFSA DAY Marketing Within Your Local Community.

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Presentation on theme: "1 www.FAFSADAY.org FAFSA DAY FAFSA DAY Marketing Within Your Local Community."— Presentation transcript:

1 1 www.FAFSADAY.org FAFSA DAY FAFSA DAY Marketing Within Your Local Community

2 2 www.FAFSADAY.org

3 3 Who Can Help You Get The Word Out? High School Guidance Staff High School Teachers and/or Administrators High School Students Parent / Teacher Organizations College Admissions Staff College Faculty and Administrators Community Based Organizations Religious Organizations Local Businesses Local Newspapers Radio Stations Television Stations Social Media And More…

4 4 www.FAFSADAY.org www.fafsaday.org

5 5 www.FAFSADAY.org www.fafsaday.org All of these items can be printed today! Some items can be ordered and sent to you! Many can be used electronically! All of these items can be printed today! Some items can be ordered and sent to you! Many can be used electronically!

6 6 www.FAFSADAY.org Save the Date & Bookmark

7 7 www.FAFSADAY.org Flyer & Poster

8 8 www.FAFSADAY.org www.fafsaday.org/mcgsadmin

9 9 www.FAFSADAY.org www.fafsaday.org/mcgsadmin

10 10 www.FAFSADAY.org Folleto En Español

11 11 www.FAFSADAY.org www.fafsaday.org/mcgsadmin

12 12 www.FAFSADAY.org www.fafsaday.org/mcgsadmin

13 13 www.FAFSADAY.org Social Media

14 14 www.FAFSADAY.org Social Media Best Practices Facebook Use Conversational Tone Invite Readers to Take Action Share Pictures or Video Invite Responses and Likes Vary Your Post Types Keep Post Short Twitter Create Tweets that Resonate Keep Tweets Short and Sweet Make it Real-Time Tweet as Often as Possible Use @Replys and #Mentions YouTube Make a Splash to Go Viral Assure a Good Video Image Inspire, Don’t Just Educate Make It Fun Keep It Short Include A Call to Action

15 15 www.FAFSADAY.org Online

16 16 www.FAFSADAY.org Email Blast / Robo-Calls

17 17 www.FAFSADAY.org Communicate with Your Registrants

18 18 www.FAFSADAY.org Contact People Ryan Forsythe MASFAA Communications Committee Co-Chairperson Assoc. VP of Strategic Enrollment Management and Student Fin. Aid Mount Wachusett Community College 978-630-9290 rforsythe@mwcc.mass.edu

19 19 www.FAFSADAY.org YOU CAN GET THE WORD OUT!! QUESTIONS? THANK YOU

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