1. Newton Retail Trade Mark Imerman Iowa State University Economics Department Imerman@iastate.edu 515.294.5781 Liesl Eathington Iowa State University Department of Economics Leathing@iastate.edu

2. Regional Trade Patterns

3. Newton Trade Area Definition

6. Newton Total Retail Sales Per Capita

7. Comparative Performance Per Capita Retail Sales Index (state average= 100%)

9. Newton Trade Area Capture Estimate

12. The Bigger Picture Jasper County

13. Total Retail Sales Per Capita, FY 2005

14. Comparison of Average Per Capita Sales ($) by Category * Actual sales in this category may be under-reported because there are fewer than five businesses reporting from locales within the county. To maintain business confidentiality, the Department of Revenue includes these numbers in a "miscellaneous" sales category, and thus in total sales for the county.

15. Jasper County Surplus and Leakage by Merchandise Category * Actual sales in this category may be under-reported because there are fewer than five businesses reporting from locales within the county. To maintain business confidentiality, the Department of Revenue includes these numbers in a "miscellaneous" sales category, and thus in total sales for the county.

16. More Information Mark Imerman Imerman@iastate.edu 515.294.5781 Liesl Eathington Leathing@iastate.edu 515.294.2954