1. How to Mobilize People for a Cause By Taha Ghayyur

2. Motivation: How to Mobilize People for a Cause “Leadership is the art of getting someone else to do something you want done because he wants to do.” – Dwight Eisenhower

3. In this 2 part presentation we will explore: In this 2 part presentation we will explore: Motivation: How to Mobilize People for a Cause I. Dynamics of Volunteer Motivation II. How to Attract and Retain Volunteers

4. Volunteerism Dilemma Today: While more and more people are talking about giving back to the community, non-profit organizations are increasingly reporting decline in volunteer participation and commitment. Why are our organizations failing to inspire and motivate volunteers to commit to a cause? Have we considered the increasing competition for volunteer recruitment? How are we making our volunteer engagements more attractive? Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation

5. Motivation: How to Mobilize People for a Cause Happy Volunteers aren’t Necessarily Productive Action: Focus on Productivity and you will find happy & satisfied volunteers and supporters Generation Values Impact How People Respond to Your Cause Action: Understand the values of contribution and commitment each generation of volunteers bring to your organization and develop expectations accordingly Action: Understand the values of contribution and commitment each generation of volunteers bring to your organization and develop expectations accordingly > Dynamics of Volunteer Motivation

6. Motivation: How to Mobilize People for a Cause Telling Volunteers to “Do Your Best” isn’t likely to Achieve their Best Action: Challenge volunteers to achieve specific objectives and goals You Get What You Reward! Action: Reward Right Actions & Behaviour > Dynamics of Volunteer Motivation

7. Motivation: How to Mobilize People for a Cause “Carrots” and “Sticks” Ain’t Going to Cut It Action: Go beyond Rewards and Threats; figure out what motivates individuals. There is no quick fix to motivation. Extrinsic versus Intrinsic Motivators Action: In addition to recognition, awards, leadership experience, pay attention to internal motivators, like personal beliefs & personalities > Dynamics of Volunteer Motivation

8. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation What’s In It For Me? We have entered a new era of “self-interest” based volunteerism. According to McClelland- Atkinson Model, Volunteers can be classified under 3 different “Motivational Types”: 1.Achievers 2.Affiliators 3.Power (Influence) People Action: It’s challenging to determine what motivational type a person is. There may also be overlaps.

9. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation Paradigm Shift: New Trends in Volunteerism –Shift 1: Googleized Generation (World of Instant Results and Connections) IMPACT: As a culture, volunteers expect immediate connections & concrete results –Shift 2: From finding the right task or cause to becoming the right brand. IMPACT: Very few people can or want to make long-term commitments.

10. Motivation: How to Mobilize People for a Cause –Shift 3: From commodity to experience. IMPACT: Volunteering needs to be an “experience first” event. ----------------------------------------------------- > Dynamics of Volunteer Motivation

11. In this 2 part presentation we will explore: In this 2 part presentation we will explore: Motivation: How to Mobilize People for a Cause I. Dynamics of Volunteer Motivation II. How to Attract and Retain Volunteers

12. Motivation: How to Mobilize People for a Cause Sell Your Vision & Mission Action: Show them the BIG Picture to look forward to. Give them a purpose to be passionate about. Action: Show them the BIG Picture to look forward to. Give them a purpose to be passionate about. Make their Contributions Significant & Meaningful Action: Make them feel their help is making a difference. Frequently tell them who they are benefiting. Share feedback from community. > How to Attract and Retain Volunteers

13. Motivation: How to Mobilize People for a Cause Transform their “Positive Dissatisfaction” into Positive Action Action: Determine what bothers them about the society or the world and channel this energy to constructive work Action: Determine what bothers them about the society or the world and channel this energy to constructive work Define Expectations Clearly Action: Vague job description without deadlines leads to de-motivation and disappointed Action: Vague job description without deadlines leads to de-motivation and disappointed > How to Attract and Retain Volunteers

14. Motivation: How to Mobilize People for a Cause Be Sensitive to their Feelings & Needs Action: Treat them as unique individuals, not a replaceable part of a machine Value Volunteers as the “Greatest Asset” Action: If volunteers are precious to your work, how much have you invested in their personal & professional development? > How to Attract and Retain Volunteers

15. Motivation: How to Mobilize People for a Cause Give Frequent Constructive Feedback Action: Be a Coach & Mentor, not just a Manager. Focus on behaviour, not the person. Personal positive feedback is very empowering. Thank, Recognize & Reward- The Most Powerful Motivators! Action: Celebrate success together. Recognize achievements. Have an attitude of gratitude. Action: Celebrate success together. Recognize achievements. Have an attitude of gratitude. > How to Attract and Retain Volunteers

16. Motivation: How to Mobilize People for a Cause Develop a Productive Environment Action: If you are looking for efficiency and focus, it rarely occurs in flexible, leisure times. Encourage “Flow Experience” in professional settings to increase productivity. Food is always Welcomed! Action: Good and ample food can truly inspire dead hearts and brains to action! > How to Attract and Retain Volunteers

17. Sources for Future Readings: The Truth About Being a Leader…And Nothing But the Truth (Dr. Karen Otazo) The Truth About Managing People…And Nothing But the Truth (Stephen P. Robbins) Developing the Leader Within You (John C. Maxwell) 3 Reasons Why You’re Finding It Hard to Find & Keep Volunteers - And What To Do About It (Chris Jarvis) http://www.businessfightspoverty.org http://www.businessfightspoverty.org Motivation: How to Mobilize People for a Cause > How to Attract and Retain Volunteers Thank You for Listening & Watching!