1. Sweet Street Desserts Fall Promotions 1

2. Fall Harvest Promotion Operator Offer –$5.00 rebate per case on qualifying products, OR Buy 5 cases of Pumpkin Cranberry Stack and Get 1 case Pumpkin Cranberry Bash FREE! Promotion period: September 1 through November 30, 2014 Minimum purchase is 5 cases to qualify Maximum rebate $1500 2

3. OREO® Promotion Operator Offer –$5.00 rebate per case on qualifying products, OR Buy 5 cases of OREO® Bash Pie and Get 1 case OREO® Dream FREE! Promotion period: September 1 through November 30, 2014 Minimum purchase is 5 cases to qualify Maximum rebate $1500 3

4. Fall Harvest & OREO® Promotions Sweet Street makes participation easy for you and operators with FoodservicePromos.com Both Promo details and Rebate forms online at www.foodservicepromos.com www.foodservicepromos.com Brokers – Download the FoodservicePromos.com App (Android option only) for easy access to present promotion details to your customers from your phone! Or print out the PDF that will be emailed to you the last week of August 4

5. Fall Harvest & OREO® Promotions Operators Go to www.foodservicepromos.comwww.foodservicepromos.com for promotion details and to participate Two ways to submit rebates: –Complete the rebate form electronically and upload copies of invoices - NO DISTRIBUTOR PRINTOUTS ACCEPTED –Complete the downloadable rebate form - print the completed form and mail copies of invoices to address on form - NO DISTRIBUTOR PRINTOUTS ACCEPTED 5

6. Sweet Street Promos Featured on FSP.com Home Page Click through to Promo Promo Listed on MAIN PAGE 6

7. Sweet Street Promo listed in multiple areas on FSP.com site for easy access Click through to Promo 7

8. All link to full Promotion page with details and forms to redeem 8

9. Fall Harvest & OREO® Promotions Communication Elements Eblasts and socializing of both offers to 400,000+ operators in all segments Content articles on the popularity and profits that can be achieved by offering the Sweet Street Dessert items on menus sent to same audience Eblasts to the FoodservicePromos.com database of operators – twice per month 9

10. We help you reach operators! 6,200 + highly targeted and engaged members, with double digit percentage growth each month Sample Social Reach Audience (in no particular order) of 400,000+ Independent Restaurant Owners Foodservice Ingredient Professionals Foodservice Technologists National Restaurant Association Members Personal, Private, Gourmet Chefs Restaurant Owners and Managers Restaurant Research and Development Professionals Sodexo Chefs Foodservice Magazine Subscribers (Plate, NRA, Etc) Operators in Nearly All Restaurant Segments Seafood Restaurants Corporate Executive Chefs K-12 School Food Service Licensed Chefs, Bakers, Cooks, Hoteliers and Restaurateurs Bar & Restaurant Operators Canadian Chefs and Operators Caterers Culinary Educational Schools Executive chefs Foodservice Product Development Healthcare, Hospitality, University Foodservice Professional Women Chef’s Development Chefs 10

11. We send out exclusive eblasts to our own database of 6,200+ Announcing Sweet Street Promotions! Exclusive Email Featuring ONLY The Sweet Street Promotion *Sent Monthly 11

12. Timing DescriptionDATE Eblast sent to all Brokers highlighting detailsAug. 25 th Fall Harvest and OREO® Promos startSept. 1 st Eblasts and Content sent to 400,000+ operatorsSept-Nov. Promotion endsNov. 30 th Questions? 12

13. User instructions 13

14. FoodservicePromos.com App FROM LAPTOP 1.Go to App on Google Play Store: https://play.google.com/store/apps/details?id=com.foodservice https://play.google.com/store/apps/details?id=com.foodservice 1.Click on green button that says “Install” 3. The app will download to your smartphone

15. FoodservicePromos.com App FROM ANDROID DEVICE 1.Tap on Google Play icon 2. Search for “foodservicepromos” 3. Tap “Install” or “Download”

16. FoodservicePromos.com App FOR IPHONE USERS (Save www.foodservicepromos.com as button on iPhone)www.foodservicepromos.com 1.Turn on the iPhone. Open the Safari Web browser and navigate to www.foodservicepromos.com. Wait for the website to load.www.foodservicepromos.com 2.Touch the action icon at the bottom of the Safari screen. It resembles a box with an arrow coming out of it. View the list of options. Tap the "Add to Home Screen" button. 3.View the icon preview and alter the text description to FSP. Tap "Add" in the upper right corner of the screen. An icon appears on your iPhone screen following the last app you downloaded. From there, you can move it to any screen or folder. 4.Tap the icon you just made to go directly to the mobile version of www.foodservicepromos.comwww.foodservicepromos.com