1. Growing a Network Grassroots Jerilyn Stowe Vice President of Marketing and Communications United Way of Salt Lake tel 801.736.7709jerilyn@uw.org

2. STRATEGY Educate # of clicks/web page visits Grow # of new leads Mobilize # of online actions Engage # of interactions with UWSL New Donors, Advocates & Volunteers

3. Tactics Website & SEO Neighborhood Blog Meetings Email Constituent Mapping Action Alerts Phone Calls & Letters Social Media Citizen Lobbying Story Banking Digital Marketing

6. Change.org is the world’s largest petition platform, empowering people everywhere to create the change they want to see. Pledges invite Change.org users to add their support to a shared set of beliefs or demonstrate their commitment to reaching a shared goal.

14. 5 d an ON T 32 LEARNED ACTION ALERT NEWSLETTER UW.ORG ALER Day on the Hill becomes ENGAGEMENT PATH Read about an Received a UWSL about key issues at 1 Submitte ADVOCATE ATTENDED ACTI DONOR 4