1. 10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Productions @pkageyama Michigan Municipal League Sept 23, 2010 Source: Wikipedia - CC

2. #1 In case there was any doubt…

3. #2 Social Media is how young professionals communicate

4. #3 Social Media is a new threshold of capability for cities & staff

5. #4 Social Media is Social Capital building

6. #5 Social Media volume is a measure of community vitality

7. #6 You cannot use the same messaging as in other media

9. #7 Social Media is about unofficial messages & unofficial messengers

10. #8 User generated content & Buzz is the Holy Grail

11. #9 Social Media is a “Power Law Distribution”

12. “Power Law Distribution” aka the “One Percent Rule”

13. #10

14. The Web is Dead

15. Bonus: Social Media allows you to mine the diaspora

16. Bonus: Who will be your “Chief Tweeter?”

17. Bonus: Specialty groups & applications

18. Thank You Michigan! Peter Kageyama @pkageyama www.creativecitiesproductions.com

19. Summary 1.You need to be on FB & Twitter 2.How young professionals communicate 3.New threshold of capability for cities & staff 4.Social Capital building 5.Volume is a measure of vitality 6.Requires new message – we don’t believe advertising 7.Unofficial messages and messengers 8.User generated content & buzz 9.Power Law Distribution – 1% 10. Web is dead. Bonus: Mine the diaspora, Chief Tweeter & Specialty groups & apps