1. Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013

2. Social Media Marketing ITS ALL ABOUT T.R.U.S.T

4. The Ultimate Goal of Social Media Marketing

6. 1. Current Members 2. Volunteer Leaders 3. Prospective Members POTENTIAL AMBASSADORS

7. What would you like them to do? Talk...talk...talk.....

8. WHEN do you want them to talk?

10. Why?

12. T = Transform R = Recognize U = Unexpected S = Sustain T = Tell How do you get T.R.U.S.T?

13. Transform the Relationship T = Transform

14. Current Relationship -- Transactional

15. Recognize the journey... R = Recognize

16. Recognize the journey... R = Recognize

17. The HR Professionals Journey 1. networking 2. job seeking 3. sense of community

18. Current Relationship -- Transactional

19. Provide the Unexpected via social media U = Unexpected

20. What do your members and prospective members expect from you? Expectations

21. My Unexpected Vacation

22. 1. Starbuck’s Cards 2. Other gift cards 3. Member of the Month Awards 4. Social Bring A Member 5. Creative Compliments Suggestions

23. Sustain Communications with Members and Prospective Members S = Sustain

24. Current Relationship -- Transactional A Little Relationship Advice

25. How often do you communicate with your students and instructors? S = Sustain

26. Current Relationship -- Transactional A Little Relationship Advice 1. Encouraging Emails 2. Text Messages 3. Additional Information 4. How is your stay?

27. Now that you have transformed the relationship tell them what you would like them to do.... T = Tell

28. 1. Post to LinkedIn Groups 2. Send tweets about SHRM 3. Post updates via Instagram 4. Member Testimonials for Social 6. YouTube testimonials

29. T = Transform R = Recognize U = Unexpected S = Sustain T = Tell T.R.U.S.T Recap

30. Questions?

31. 31 THANK YOU FOR ALL THAT YOU DO!! Phyllis.shurn-hannah@shrm.org Curtis.midkiff@shrm.org (Please note that these slides are copyrighted material and may only be distributed to an audience at a SHRM speaker presentation. Further distribution is not allowed, except with permission by SHRM.)