1. Blue Elephant Tony DiCola Mauktik Gandhi Jeff Mathew Tim McConnell Todd Sahl Eugene Talagrand

2. Web Usability Purpose Audience  Users Information Architecture Page Layout UI Prototype Resources

3. Purpose Enhance user productivity.  Save money Attract potential customers.  Get money Accessible to all users.  www.section508.gov

4. Audience Internet  Public users with broad levels of hardware, software, and accessibility. Extranet  Public users with some relationship to the business. Intranet  Private users within the business. Typically controlled hardware and software.

5. Users Use websites to complete specific tasks.  Look for content.  Scan rather than read. Want to complete tasks quickly.  1 second: Threshold of continuity.  10 seconds: Threshold of patience.

6. Information Architecture Diagram the flow of websites. Find meaningful categories. Establish consistent language. Break content into meaningful chunks.

7. Page Layout Where am I?  Logo, consistent style and colors. Where have I been?  Purple links, breadcrumbs and other navigation aids. Where can I go?  Descriptive and structural links.

8. Resources Usability Gurus  www.nngroup.com www.nngroup.com Books  Designing Web Usability – Jakob Nielsen  Don’t Make Me Think – Steve Krug  Information Architecture – O’Reilly

9. Questions?