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Published byKathryn Stephens Modified over 9 years ago
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Brand Humanization through Social Media Naomi Put Loes Velthorst Charlotte van den Dool
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Brand Humanization Establishing humanity within a brand image Trust is the key Advertising, billboards & television Social Media
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From brand to humanized brand Essential part of modern day branding success Coca Cola https://www.youtube.com/watch?v=A45sjUX7mp0
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Social Media Connecting with target audience Business level human level Example KLM (Royal Dutch Airline)
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Humanization gone wrong - Stay professional! Conclusion : positive outcome on businesses - Be careful! Questions?
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