1. Open APIs and News Organizations: A Study of Open Innovation in Online Journalism Tanja Aitamurto Stanford University @TanjaAita Seth C. Lewis University of Minnesota @SethCLewis International Symposium on Online Journalism; Austin, TX; April 1, 2011

2. the R&D problem for news organizations

3. open innovation open APIs

4. four leading cases: NPR New York Times Guardian USA Today

7. 4 key benefits

8. (1) speed up internal / external product development

9. (2) find new revenue potential

10. (3) leverage the brand, drive traffic

11. (4) build a community of developers

12. challenges mostly internal (vs. external) more cultural than technological

13. takeaways: open innovation efficiencies ‘woven into the web’ ecosystem effects

14. thanks. @TanjaAita @SethCLewis