1. A Project Report On By: Syeda Madiha Pirzada (14001)
Yusra Khan (15659) Ahsan Ajaib (15350) Syed Fahad Saeed (13146)

2. Pakistan Mobile
Connections Limited
IT MANAGER: Asif Dustgir
Contact:
Meeting date: 12th July 2012

3. Pakistan Mobile Communications Limited, Mobilink GSM.
History Of Mobilink
Pakistan Mobile Communications Limited, Mobilink GSM.
28.94 million customers by July 2012
House, 1 A Kohistan Road, F-8 Markaz Islamabad
First GSM cellular Mobile service, since 1994

4. First GSM cellular service by Motorola Inc.
Sold to Orascom (Multi-National)
An unparalleled 6,500 km. Fiber-optic Backbone
Invested over US $3.3 billion in the country to date
Provides uninterrupted countrywide connectivity
Provides International roaming in over 140 countries

5. Facts About Mobilink GSM

6. Organizational Structure

7. Management Hierarchy Total number of managers:
Overall: Top Managers: Middle Managers: Front Line Managers: 3675
Management Hierarchy

8. Strength Of Employees

9. Organizational Structure
TOP MANAGERS
V.P H.R, Admin. & Security Ali Raza Mehdi
President and CEO Rashid Khan
Chief Information Officer Tariq Rashid
Vice President Corporate Affairs Agha Qasim
Vice President Customer Care Irfan Akram
Vice President & Head of Broadband Business Division. Mustafa Peracha
Vice President Marketing Bilal Munir Sheikh 9

10. Mobilink Indigo & jazz having 12 more products. .
Product Line & Categories
Mobilink Indigo & jazz having 12 more products. .
Mobilink Indigo
Mobilink Jazz
Mobilink Black Berry
Mobilink PCO
Mobilink TV 10

11. Value Added Services Power Tools Mail Services Info Services
IVR Ring tones/Logos
On Call Services
Missed Call Alerts 11

12. Place . Ease of accessibility Commercial areas 24/7 reliable service12

13. c). Cellular Market Share In Terms of Subscribers: July 201213

14. Swot Analysis Strengths Market Leader with 31% market share Weaknesses
OPPORTUNITIES
THREATS
Strengths
Market Leader with 31% market share
Weaknesses
Mobilink is expensive
Opportunities
By focusing on high quality, Mobilink can position
their product
Threats
Due to intense competition Mobilink is
losing its market share. 14

15. Recommendations Establish Research and Development Department.
Ensure Network quality.
Focus on subscriber retention.
Adaptation of value added services,
especially towards e-commerce.
Better customer incentive plan.
Innovation in technology.
Lower SMS rates to other networks.

16. ANY QUERIES. . 16