1. Health Education Tobacco/Nicotine

4. The Effects…pre-test… th Hour

6. Effects of smoking on the body. (review/pretest) Identify the causes of COPD. Differentiate between emphysema & bronchitis. “Quick Facts That Count” How many chemicals are in tobacco smoke? What is ETS? Identify the effects of ‘passive smoking’ or second-hand smoke. How do tobacco warnings differ in Canada?

7. Smoking is the leading cause of preventable death Cigarettes cause one in five deaths in the US Cigarettes kill one in three beginning smokers (3000 a day); this is half of continuing smokers 89% of adult daily smokers tried their first cigarette before age 18.

9. There are more than 4,000 chemicals n tobacco smoke…. The chemicals are fine. (several are known Carcinogens=Cancer Causing these are harmful.) nicotine is the primary one that acts on the brain, altering people's moods, appetites, and alertness in ways they find pleasant and beneficial.

11. Users also say nicotine helps: Maintain concentration Reduce anxiety Relieve pain Dampen their appetites

13. http://www.youtube.com/watch?v=seqIyXvmvhY

14. AFTER BEFORE

21. OPD HRONICHRONIC BSTRUCTIVEBSTRUCTIVE ULMONARYULMONARY ISEASEISEASE

22. COPD is the fourth leading cause of death in America This is the fourth consecutive year in which women have exceeded men in the number of deaths attributable to COPD. Smoking is the primary risk factor for COPD. Approximately 80 to 90 percent of COPD deaths are caused by smoking.

24. A little lung basics… Normally these air sacs expand when breathing in, and deflate when breathing air out. From these tiny spaces (alveoli) oxygen enters the blood when air is breathed in, and waste gas (carbon dioxide) is removed from the lungs by breathing out. DEMODEMO on Lung Functioning

27. What your dog is doing when you’re not looking…

28. Emphysema In emphysema there is permanent destruction of the alveoli or tiny elastic air sacs of the lung. There is also narrowing of the smallest air passages of the lungs or bronchioles, which restricts airflow from the lungs. Chronic Bronchitis It is basically an inflammation of the lining of the bronchial tubes which connect the windpipe with the lungs. As a result, air flow to and from the lungs is restricted and a heavy mucus or phlegm is coughed up. Chronic bronchitis may also involve a narrowing of the large and small airways making it more difficult to move air in and out of the lungs.

29. Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances. While the smoker is inhaling, a cigarette burns at 700 degrees Celsius at the tip and around 60 degrees in the core. This heat breaks down the tobacco to produce various poisons. As a cigarette burns, the residues are concentrated towards the butt. Hot stuff & battery acid…

30. They add licorice and cocoa, which sound innocent, except when you burn them they act as bronchodilators -- which makes you inhale more smoke so the nicotine gets further into your body. Tobacco companies put ammonia in cigarettes which makes your brain absorb more nicotine than it normally would.

31. The product they sell kills more people than AIDS, murder, suicide, fires, alcohol and all illegal drugs COMBINED. Smokers are admitted to hospitals twice as often as nonsmokers. Smoking is responsible for 87% of the lung cancer deaths in the United States 89% of smokers start before the age of 18

32. So it’s safe to say people know that smoking is detrimental to their health! -why do 3,000 still start everyday?

34. They spent over $8 billion on advertising in 2004. That’s 14 times the money Nike made that year. Look at your watch. In the next hour, the tobacco industry will spend nearly $1 million on advertising.

35. Do you think this would make an impact here in the U.S. in how people view smoking?

38. "Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market.” "Comic strip type copy might get a much higher readership among younger people than any other type of copy.” “The base of our business is the high school student...It is the ‘in’ brand to smoke if you want to be one of the group.” - 1973 RJ Reynolds (Camels) memo

39. Of kids who smoke, 86% smoke the three most heavily advertised brands. The majority of adult smokers don’t smoke those brands Of all people who have ever tried a cigarette, 88% tried by age 18. Every day, the tobacco companies get about 3,000 new customers -- kids.

40. Addiction: Successes and Tragedies Addiction Graded Discussion Finish Tobacco Marijuana Venn Diagram Due Start Alcohol? Drug Fair

41. Do you think this would make an impact here in the U.S. in how people view smoking?

43. Personal Testimony Product Comparison Romantic/Sex Appeal Pleasure Appeal Maturity/Sophistication Appeal Bandwagon Effect Relaxation Appeal

45. Exposure to environmental tobacco smoke (ETS) is responsible for approximately 3,000 lung cancer deaths per year among nonsmokers (~40K Deaths total a year) If both a child's parents smoke, it is the equivalent of the child actively smoking between 60 and 150 cigarettes per year. After the first month of life, infants of parents who smoke have higher mortality rates through the first year of life

46. What Can Chewing Tobacco Do to Me? Bad breath and yellowish-brown stains on your teeth Mouth sores (about 70% of spit tobacco users) Cracking and bleeding lips and gums Receding gums, eventually make your teeth fall outteeth Increased heart rate, high blood pressure, and irregular heartbeats, all leading to a greater risk of heart attacks and brain damage (from a stroke)high blood pressure Cancer

47. Tobacco companies know that nicotine changes your brain so, eventually, your brain can’t function normally without it. Tobacco companies know that 70% of smokers want to quit but can’t. They also know that of the ones who try to quit only about 3% succeed.

49. ~Mark Twain

50. Did you know nicotine was addictive? “Big Tobacco” testified in 1994 Congressional hearings that nicotine was not addictive.

51. Transdermal patches Inhalers Nicotine Gum Hypnosis “Cold turkey” Zyban *Transtheoretical Model