1. Local SEO Industry Survey 2015 Type of Respondents: In-house SEOs

2. = 13% of all survey respondents

3. Q1. How many people in your company are ‘SEO’s?

4. Q1. Key Findings: The average no. of SEOs operating in an In-house team is 4 The median number is 2-5 80% of in-house departments employ 1-5 SEOs (vs 86% in 2014) 20% of in-house departments employ 6+ SEOs (vs 14% in 2014)

5. Q2. What was your company revenue in the last 12 months?

6. Q2. Key Findings: The average company revenue with an In-house SEO team is $1 million The median figure is $500,000-$1 million 69% of In-house SEOs reported company revenues of more than $250,000 51% reported revenues of more than $1 million

7. Q3. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)

8. Q3. Key Findings: The average pre-tax annual earnings for an In-house SEO are $72,100 The median figure is $45,000-$60,000 17% are earning more than $100,000 per annum 60% are earning less than $60,000 per annum

9. Q4. Do you expect to grow your business in the next 12 months?

10. Q4. Key Findings: 87% definitely expect to grow their business in the next 12 months (vs 89% in 2014) 12% ‘maybe’ expect to grow their business in the next 12 months (vs 8% in 2014) Only 1% do not expect to grow their business in the next 12 months (vs 3% in 2014)

11. Q5. Are you planning to recruit more staff in the next 12 months?

12. Q5. Key Findings: 71% expect to recruit more In-house SEO staff in the next 12 months (vs 63% in 2014) 29% are doubtful or have no plans to recruit more staff in 2016 (vs 37% in 2014)

13. Q6. Which of these phrases best describes your hopes & expectations for the next 12 months?

14. Q6. Key Findings: 30% say it’s going to be a great year (vs 49% in 2014) 41% say it’s going to be a good year but hard work (vs 30% in 2014) 29% are unsure about the outlook for the next 12 months (vs 21% in 2014)

15. Q7. How much of your work do you outsource to 3rd parties & white-label SEOs?

16. Q7. Key Findings: 71% outsource less than 10% of their workload to 3rd parties (vs 56% in 2014) 11% outsource more than 25% of their work (vs 16% in 2014) 7% outsource more than 50% of their workload (vs 7% in 2013)

17. Q8. Do you believe that Social Media is an effective marketing channel for local businesses?

18. Q8. Key Findings: 35% believe that social media is very powerful for local businesses (vs 45% in 2014) 54% believe that social media works for some local businesses (vs 38% in 2014) 11% are unsure, or believe social media is over-hyped / doesn’t work (vs 16% in 2014)

19. Q9. Which of the following SEO & Business tasks do you tackle in a typical week?

20. Q9. Key Findings: Onsite optimization, Reporting / Analytics & SEO audit & analysis are the most tackled tasks per week Content outreach, Self-marketing & New business development are the tasks which are often neglected

21. Q10. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?

22. Q10. Key Findings: Link building, Citation build / clean-up, Reporting / Analytics & SEO Audit & Analysis are considered the most time-consuming & tedious tasks

23. Q11. Which of the following SEO & Business tasks do you wish you could do more of?

24. Q11. Key Findings: Link building, On-site optimization, SEO audit & analysis & Review generation are the top tasks that In-house SEOs wish they could do more of

25. View full survey at: bit.ly/localseosurv ey

26. Thank you