1. bengin 1 © 2006 bengin.com worlds and men bengin Where we start with our solutions worlds_and_men010 bengin Expanding classic mindset New 2015 - this content is now part of: -Project NEMO (New/Next Economic Model) http://project-nemo.orghttp://project-nemo.org -INSEDE (Institute for Sustainable Economic Development) http://insede.orghttp://insede.org -Business Engineering Systems (MindWare, Basics, Structures) http://bengin.net/bes/http://bengin.net/bes/ You are welcome to take advantage of progress, support us and be part of this voyage of discoveries.

2. bengin About the world, how ist is, how it is experienced, how it is explained and where we start, improving the explanation models. … tools for better economic decisions. Peter Bretscher

3. bengin 3 © 2006 bengin.com worlds and men Where we start 3. Worlds 1. Men 2. Agenda

4. bengin 4 © 2006 bengin.com worlds and men Three worlds World 1 Real world  World 1 Experienced world  World 2 World 2 Explained world  World 3 World 3 See Karl R. Popper, in "Objective Knowledge" ("Objektive Erkenntnis")

5. bengin 5 © 2006 bengin.com worlds and men subconscious preconscious "men" knows, but may not be able to explain it in a logic and accepted way. Men and layers of conscious conscious "men" may/is allowed explaining, may/is allowed reasoning Barrier by Paradigms, (Scientific, and Teachers') Models, Norms, forms of expression

6. bengin 6 © 2006 bengin.com worlds and men Three worlds and men World 1 Real world  World 1 Experienced world  World 2 Explained world  World 3 World 2 World 3

7. bengin 7 © 2006 bengin.com worlds and men Where we start World 1 Real economy Experienced economy Explained economy World 2 World 3

8. bengin 8 © 2006 bengin.com worlds and men Welt 1 Welt 2 About our solution Explained economy Welt 3 We expand the logic of the classic business explanation models at its generic base and show qualitative and quantitative solutions for better articulating, visualizing, measuring and communicating experience.

9. bengin 9 © 2006 bengin.com worlds and men Where does bengin expand the economic mindset? At the base of economic theory: Economic goods, kind of business, production factors, accounting system, value measures, indicators, enterprise models, potentials, compensation and barter, resources and finance, value adding net..... In the orientation of management: Governance, factor time, Focus on tasks AND interdependencies, top-down- AND bottom-up-strategies, intellectual property as an asset...... Human resources: Three subjective pillars, three levels of consciousness, Know-How and Know-How-Transfer, discover and make use of potential..... Marketing: 3D-Ansoff, the seven markets, what customer needs.... In many other corporate and cross-sectoral tasks and processes, such as innovation management (Time to market), balance of intangible assets, make better use of existing potential,......... Let us inform you without obligation about the new possibilities and the opportunities that result from it. In the application, in the consulting, in the education. Or visit our download page (part German, part English)download page

10. bengin 10 © 2006 bengin.com worlds and men Project NEMO Project NEMO Project NEMO (New/Next Economic Model) is an "open" project for practical development and dissemination of economic insights and knowledge. It was founded by entrepreneurs from the insight that in the classical economic doctrines - among other things - neglect the intangibles in an improper way and that it is important to not only identify defects, but pragmatically to develop tools with which some weaknesses of the classical economic paradigms have to be wiped out. A growing community supports “Project NEMO” in the development, dissemination and the use of the new generation of economic models. More at http://bengin.net/nemohttp://bengin.net/nemo

11. bengin 11 © 2006 bengin.com worlds and men «We have to develop an economic theory, wherein knowledge is an economic key resource.» Peter Drucker We have it – and more. bengin

12. 12 © 2006 bengin.com worlds and men Thank you bengin.com Values – recognising, developping, using. German Reference: welten_und_mensch010_d