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Published byMarybeth Kennedy Modified over 8 years ago
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Why advertise in newsbrands?
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Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. 89% of the population each month Newsbrands reach that's an audience of 46 million
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... and not only are more people reading newsbrands, they are spending more time with them. 69 minutes a day
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We are famous for reaching Men and Abc1s
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BUT did you know that in a week newsbrands reach nearly 5 million more women than magazines do? 94% and over of 16-34s read a newsbrand each month
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Newsbrands engage the heart as well as the head. People choose THEIR newsbrand for a multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests. ENGAGEMENT = a powerful force in advertising
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Newsbrands persuade people to BUY According to the 2014 Ebiquity study 'Payback 4' the average profit return on investment for press is £1.48 for every £1 spent... and according to a BrandScience study for Microsoft this increases to a massive £6.41 for retailers.
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The scale, reach and power of newsbrands amplifies the effects of other media, effectively supercharging them. A campaign that features TV + newsbrands sees an average increase of 48% in the number of people agreeing that advertising 'gives me a reason to go out and buy' versus TV alone.
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Papers aren't just paper anymore Newsbrands include paper, tablet, mobile and online...
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So from... thermal ink augmented reality video apps
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the opportunities to innovate and engage a newsbrand audience are boundless.
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