1. Persuading
Writing a persuasive letter

2. Agenda Read Look at types of persuasion Read sample letters
Watch an awesome video
Look at advertisements
Read sample letters
Review business letter format
Create a rubric for the persuasive letter

3. Types of Persuading
Aristotle ( BCE) – Student of Plato; wrote on logic, philosophy, ethics, physics, biology, psychology, politics and rhetoric.
Rhetoric – the art of speaking; the art of PERSUASION.
What’s the goal of persuasion?
To change someone’s point of view
To inspire others to take action

4. Logos, Ethos and Pathos Logos = Logic Ethos = Ethics or Image
What do these words mean?
I don’t speak Greek!
Logos = Logic
Ethos = Ethics or Image
Pathos = Emotions or Passion

5. Persuading
Logos, ethos, and pathos + language = changing point of views and motivation.

6. LOGOS Logic? How do you appeal to someone’s logic? Facts Evidence
Reason
Percentages
Statistics
Case studies
Cause and effect

10. ETHOS Ethics and character How do you appeal to someone’s character?
Credible
Educated
Reliable
Fair
Trustworthy
Honest
Ethical

14. PATHOS Feelings? How do you appeal to someone’s emotions?
Invite readers to care about your subject through;
Diction
Evidence
Claims that inspire
Love
Pity
Justice
Patriotism
Hope
Jealousy
Anger
Fear

18. VIDEO Promoting Ugly What are some ugly, but popular, products?
How would you promote ugly fruit and vegetables?
Which technique would you use and why?
VIDEO

19. Advertisements Activity
Essential Learnings
1. In small group discussions and prepared speeches, students will present a personal viewpoint to a group of listeners. (S/L)
Students will listen to others and articulate their personal response while demonstrating consideration for the opinions of others. (S/L)
5. Students will use a variety of reading strategies to seek meaning and respond critically to texts. This includes the terminology required for critical response – compare, contrast, defend, discuss, identify, illustrate, and support. (R/V)

20. Advertisement Pathos Ethos Logos
Students will examine advertisements from magazines and the newspaper to identify examples of persuasion.
Find examples of: logos, ethos and pathos
Be prepared to defend your opinion 
Pathos
Ethos
Logos
Emotions
Fear – buy it
Desire
Empathy
Hunger
Character and identity
Celebrity
Uniform
Professionalism
Logic
Facts
Percentages
Charts
Lots of words

21. Pathos, Ethos or Logos
_____ A child is shown covered in bug bites after using an inferior bug spray.
_____ Tiger Woods endorses Nike.
_____ Sprite Zero is 100% sugar-free.
_____ A 32-oz. bottle of Tide holds enough to wash 32 loads. _____ A commercial shows an image of a happy couple riding in a Corvette.
_____ Cardiologists recommend Ecotrin more than any other brand of aspirin.
_____ Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
_____ Miley Cyrus appears in Oreo advertisements.
_____ People who need more energy drink Red Bull Energy Drink. _____ A magazine ad shows people smiling while smoking cigarettes.

22. Vacuum Cleaner
“I am reaching out to you in hopes for an answer to an unusual request for my son who is autistic …”
video

23. Sample Letters Identify; The type(s) of persuasion Its effectiveness
Strengths
Weaknesses
Format

24. Business Letter Format

25. Create a rubric
What will be graded in the final letter?

26. Write your letter Use a graphic organizer to plan Write
Proofread and revise
Publish (typed, double-spaced, Times New Roman or Calibiri 12 pts.)