4. Module 4 Unit 1 Reading Advertisements

5. Find out the structure of the text. How to read expository writing? Introduction of advertisements Details: commercial and public service ads Conclusion: author’s opinions/suggestions Para 1 Para 2-4 Para 5 Part 1: Part 2: Part 3:

6. Subject: Conclusion: Supporting details: PSAs use some of the same methods, but they are made to serve the public. Aim: Types: PSAs are meant to teach us and help us lead better lives. 1. 2. 3. deal with widespread social concerns. educate people about public service projects. teach people how to live healthy lives. We can learn a lot from them. Take Para 4 ‘Public service ads’ for example: 1. 2. 3.

7. Is it a PSA?

8. This is a creative ad by Mini Cooper placed at a train station. It gives the perception that the car has a large space. a commercial ad

9. What are the similarities and differences between commercial advertisements and public service advertisements?

10. Commercial adsPSAs Places found Methods used billboards, newspapers, magazines, the Internet, radio, television use attractive and original images and creative language

11. Commercial adsPSAs purpose expense believable? to promote a product or service to educate people paid free no yes

12. Presentation: Work in groups and try to make an advertisement with your partners. Choice 1: a commercial advertisement (drinking, a watch, glasses……) Choice 2: a public service advertisement (protecting the environment, love….)

13. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.

14. teamwork love patience confidence unity Even if there is no chance to win, there is still an opportunity to be a hero. dream

15. Homework: 1. Finish the article on Page 95. 2. List your difficult language points for the next class in your notebook.