1. “The communications department as a network” Hans Brouwer Euprio Conference Perugia 8 September 2015 www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

2. 1.Trends & developments 2. The future for HAN 3. Marketing and communications; the new playing field Contents 4. Transformation of the department www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

3. 1.Trends & developments 2. The future for HAN Contents 4. Transformation of the department 3. Marketing and communications; the new playing field www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

4. Society, with its people and resources, is changing rapidly. A continuous source of attention and inspiration... www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

6. Interaction and working methods are changing fast, along with the playing field for education… New forms of connectedness are emerging. This connectedness is the focus of Marketing and Communications. HAN and the communications dept. are in the middle of this transition... www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

7. As a department, we are immersing ourselves in the fundamental changes that HAN is embracing www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

8. Trends & developments indicate the future of knowledge, research and education… Flexibility and learing during the entire lifetime More collaboration; Triple helix Technological opportunities Our target audience and their needs are changing From owning to valorisation of knowledge New requirements for educational institutions Globalisation www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

9. 1.Trends & developments 2. The future for HAN 3. Marketing and communications; the new playing field Contents 4 Transformation of the department www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

10. Proactively unlocking, developing and sharing knowledge Innovating Developing people and skills How we’re developing professionals for tomorrow’s workplace… HOW WHAT HOW WHY www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

11. Toecomst.nl Connects students, alumni, professionals and lecturers Facilitates knowledge- sharing Helps us stay up to date in the fast-changing world of communications www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

12. SEECE Improving research and education and increasing outflow to the workplace Countering the growing shortage of technical staff in the energy industry Improving the quality of education www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

13. 1.Trends & developments 2. The future for HAN 3. Marketing and communications; the new playing field Inhoud 4. Transformation of the department www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

14. Connectedness and dialogue with and between target groups is the new platform … Here we find the fundamental added value of marketing and and communications. www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

15. Natural dialogue between prospective/current students, lecturers, alumni and workplace Connectedness is a crucial factor in education HOW WHAT HOW WHY Flexibly matching students & workplace Regional, interregional, national, international Development of problems and knowledge Enthusing and activating www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

16. 1.Trends & developments 2. The future for HAN 3. Marketing and communications; the new playing field Contents 4. Transformation of the department www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

17. From silos to network Horizontal leadership Based on talent and passion Initiating and facilitating Interactive dialogue The department as a network organisation … www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

18. Management model based on horizontal leadership * Prof. Annemieke Roobeek Competent professionals Stakeholder management Inspiring leadership Internal and external networking Speed to innovate Trust Strategic Dialogue Transform Organic Active involvement Interactive communication QuestionsResults www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

19. Service provision based on faculty demand Target-group, thematic and specialist networks within the department Expert networks with outside world First steps within the department… Marco Derksen van 1.0 naar 3.0 www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

20. Expert network with external parties… Media Villa www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer

21. Success factors for transformation… Enter into strategic dialogue with the organisation Let go of traditional structures Horizontal and inspirational leadership Proactive, competent staff and the power of reciprocity Work hard and persevere to achieve the transition point! www.twitter.com/hans1brouwer https://www.linkedin.com/in/hans1brouwer