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In Pairs: 1.Identify 4 businesses that would be interested in this information. 2.Briefly explain how each of the 4 business could use the data.
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Globalisation & Emerging Markets
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Globalisation of markets An expansion of trade in goods and services between countries The emergence of countries playing a bigger role in the global trading system including China, Brazil, India and Russia
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Why seek to compete in international markets? https://www.youtube.com/watch?v=c-KKy-03O5A
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How to be successful in a globalised market? Look at the following case studies and feedback how you can be successful in foreign markets and what not to do. http://www.economist.com/n ews/business/21646224- german-discounters- successful-business-model- only-stretches-so-far- tomorrow-not-quite http://www.cbsnew s.com/news/why- did-tesco-fail-in-the- us/ http://www.theguardian.co m/business/2006/jul/28/reta il.money
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Pros & Cons of Globalisation
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Emerging Markets The term “emerging market” is used to describe a country in the process of rapid economic growth and industrialisation. Which are the emerging markets? What are the issues with moving into them? P176 Case study and questions
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What has happened to unemployment in the UK? http://www.bbc.co.uk/news/business-34267120
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Business Response
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