1. 15 October 2009 Tide~ Cities Project By Doug Clarke Water Efficiency, is it kit or behaviour?

2. 2 Behaviour matters… Link out to video

3. 3 Why bother? We’ve got enough water haven’t we? Increasing demand Finite resource Long term investment Supply Vs demand balance Behaviour change takes time Water efficiency is about reducing waste, not restricting use.

4. 4 Water Efficiency – Twin track approach Water efficient devices Education to value water knowUnderstandCare Self audit When, where, how? Correct mindset leads to behavioural change and therefore actual usage reduction. Comparison with “norm” Opportunities to save Audit Water balance Regulations compliance Recommendations DCSF benchmarks Finite resource Personal benefits Environmental benefits £ savings CO 2 benefits Energy reduction

5. 5 Water Efficiency, is it kit or behaviour? We need both.