1. Textual Analysis The Big Five is one method of analyzing texts Presents five lenses through which you can look at texts. Not all texts are the same, so some lenses will be more useful with certain texts than others but it’s almost always a good place to start

2. The Big Five 1.Audience/Purpose: Whom does the text target and what do they wish to achieve through the text? 2.Content/Theme: What is literally happening in the text? What is it about? What are the main ideas? 3.Tone/Mood: How does the text make you and / or the target audience feel? Describe the atmosphere of the text. 4.Stylistic Devices: How does the author use language to convey a sentiment or message? What kinds of linguistic tools does he or she employ? 5.Structure: How is the text organized, literally (layout/formatting)? What kinds of structural elements of a particular text type do you see?

3. Tone vs. Mood Tone = author’s attitude towards the writing. It’s the way feelings are expressed in the writing. Mood = feeling reader gets when he/she is reading the author’s words.

4. Links Campaign Poster Yes We Can video