1. Advancing the ECS Story Presented to the School of Engineering & Computer Science Board of Advocates April 28, 2006 Leigh Ann Marshall

2. What are the Goals? To attract resources –Dollars –Humans (students, faculty, donors) To enhance image and visibility of the School of Engineering & Computer Science by attracting loyal “customers.”

3. What are the Messages? Capable and Effective Graduates ECS Mission Statement Academic Quality Strong value for educational investment Desirable Setting Supportive & engaging environment

4. Who’s the Audience? ECS Board of Advocates Prospective Students & their parents Alumni & Donors Current ECS (& Baylor) students & their parents Baylor administration, faculty, and staff Opinion and Business leaders General public

5. Why? Improve/enhance ECS programs Open new channels to wider audience; increase existing market share

6. How? Internal Partnerships –Admissions Services –Campus Living & Learning –Career Services –Public Relations –University Development Academic Partnerships - Hankamer School of Business - Honors College External Partnerships - ECS Board of Advocates - Alumni & Donors - Employers & High School Teachers - Waco Chamber of Commerce - Texas Engineering & Technical Consortium (TETC) - AJ Moore Academy Business Advisory Board