1. Copyright © 2015 BoatTEST.com LLC How to Use Content To Create More Leads and Inquiries

2. Introduction Christopher J. Hughes Chief Innovation Officer / Chief Operating Officer BoatTEST.com Copyright © 2015 BoatTEST.com LLC

3. Agenda Objectives To share with you best practices for lead generation, lead follow up and the use of social media: Connect, Engage, Influence Available content tools (OEM Links) Using content to create leads Effective lead/inquiry generation Increase traffic from social media Increase leads through social media Copyright © 2015 BoatTEST.com LLC

4. Without boats … … they’re all just swimmers. The internet doesn’t sell boats… …DEALERS DO! Copyright © 2015 BoatTEST.com LLC

5. Connecting with Boaters It’s all about behaviors! Copyright © 2015 BoatTEST.com LLC ConnectEngageInfluence

6. Content Tools Several Tiara and Pursuit models have OEM links for test and review content. Copyright © 2015 BoatTEST.com LLC DC 325 (2015-) Builder - Promo http://www.boattest.com/Partners/Partner- Main.aspx?lp_id=408&t=VLIBRARY&Videoid=2638&p=4&s=&a=off Captain's Report http://www.boattest.com/Partners/Partner-Main.aspx?lp_id=408&t=BOAT- TEST&Videoid=3213&p=3&shttp://www.boattest.com/Partners/Partner-Main.aspx?lp_id=408&t=BOAT- TEST&Videoid=3213&p=3&s= Full Module http://www.boattest.com/Partners/Partner-Main.aspx?lp_id=408&t=BOAT- TEST&Videoid=3213&p=0&s=&a=off 44 Coupe (2014-) Captain's Report http://www.boattest.com/Partners/Partner-Main.aspx?lp_id=284&t=BOAT- TEST&Videoid=3174&p=3&shttp://www.boattest.com/Partners/Partner-Main.aspx?lp_id=284&t=BOAT- TEST&Videoid=3174&p=3&s= Full Module http://www.boattest.com/Partners/Partner-Main.aspx?lp_id=284&t=BOAT- TEST&Videoid=3174&p=0&s=&a=off

7. Leveraging Content Copyright © 2015 BoatTEST.com LLC Ways to leverage the content: Post on social media Embed on website Email to boaters Text to boaters http://grandeyachts.com/tiara http://www.starlingmarine.com/new-boats/pursuit-boats/pursuit-310-st/

8. Leveraging Social Media Copyright © 2015 BoatTEST.com LLC CONTENT FACEBOOKTWITTERPINTERESTFLICKR GOOGLE + Youtube InstagramVimeo

9. Leveraging Social Media Copyright © 2015 BoatTEST.com LLC Drive boaters to your dealer website How you post makes all the difference Images are most effective Always remember a link http://www.tiarayachts.com/yachts/coupe/tiara-50-coupe/e-brochure.aspx https://www.facebook.com/media/set/?set=a.811199308916139.107374293 4.147681571934586&type=3 https://www.flickr.com/photos/boattestdotcom/13582396895/in/photolist- mGekoP-mGekm4-mGeALF-mGggCN-op9ab3-oDAGN3-op8M9u-oFCtXM- op8M3Y-nwVzxa-nuT2Ho-nwVzw8-ndE1KD-mGemXa-najTF8-najV5W- mGggCh-mGggAU-najV75-kU9xgS-kU9xi5-kU7ThP-kU9xdq-kU8wDa-kU9xjC

10. Leveraging Content Copyright © 2015 BoatTEST.com LLC Post Share Like Favorite Retweet Comment Cross post CONTENT FACEBOOKTWITTERPINTERESTFLICKR GOOGLE + Youtube InstagramVimeo

11. Inquiry Response Copyright © 2015 BoatTEST.com LLC Boater’s feedback about inquires: “NO SALES PITCH” – boater perception is SPAM, delete, do not respond  Remind the boaters your are responding to their inquiry – site, date, question  Provide the answer in the first sentence  Provide a link if applicable  Offer additional contact information – mobile # Assign a communication strategy – short term, recurring, long term  Based on messaging

12. Communicating Boater Feedback: Email – SMS (text) – stay in contact Response to electronic inquiry – what you say Mobile phone numbers – new trend Mailing strategy – farm the areas Copyright © 2015 BoatTEST.com LLC

13. Thank you Copyright © 2015 BoatTEST.com LLC Thank you Chrishughes@boattest.com 203 323 9900