1. Convergence in Drinking Patterns
Exh11-02W42
Exhibit 11-2
Convergence in Drinking Patterns
© John Wiley and Sons

2. Transition of Body-Size
Exh11-03W43
Exhibit 11-3
Transition of Body-Size
© John Wiley and Sons

3. VCR Sales in Various Countries
Exh11-05W45
Exhibit 11-5
VCR Sales in Various Countries
© John Wiley and Sons

4. Exh11-06W46 Exhibit 11-6 (a) National Innovativeness vs. Individualism
(b) National Innovativeness vs. Uncertainty Avoidance
© John Wiley and Sons

5. Exh11-07W47
Exhibit 11-7
Global NPD Process
© John Wiley and Sons

6. “Waterfall” vs. “Sprinkler” Model
Exh11-14W48
Exhibit 11-14
“Waterfall” vs. “Sprinkler” Model
© John Wiley and Sons

7. Sara Lee’s Hierarchy of Brands
Exh12-02W49
Exhibit 12-2
Sara Lee’s Hierarchy of Brands
© John Wiley and Sons

8. Exh12-03W50
Exhibit 12-3
Nestlé Branding Tree
© John Wiley and Sons

9. Differing Views on IP Protection
Exh12-07W51
Exhibit 12-7
Differing Views on IP Protection
© John Wiley and Sons

10. Japanese Practices to Achieve Customer Satisfaction
Exh12-13W52
Exhibit 12-3
Japanese Practices to Achieve Customer Satisfaction
© John Wiley and Sons

11. Decision Making Model for Assessing Risk of TP Strategy
Exh13-07W52a
Exhibit 13-7
Decision Making Model for Assessing Risk of TP Strategy
© John Wiley and Sons

12. Exh13-08W52b
Exhibit 13-08
© John Wiley and Sons

13. Exh13-09W52c
Exhibit 13-09
© John Wiley and Sons

14. Global Attitudes toward Advertising
Exh14-3W53
Exhibit 14-3
Global Attitudes toward Advertising
© John Wiley and Sons