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Www.tradeintelligence.co.za © 2011 Trade Intelligence Holden’s KWIKSPAR Florida Road.

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Presentation on theme: "Www.tradeintelligence.co.za © 2011 Trade Intelligence Holden’s KWIKSPAR Florida Road."— Presentation transcript:

1 www.tradeintelligence.co.za © 2011 Trade Intelligence Holden’s KWIKSPAR Florida Road

2 www.tradeintelligence.co.za © 2011 Trade Intelligence Holden’s KWIKSPAR, in Florida Rd, Durban has been serving the community for over 100 years. It recently underwent major renovations, making it as smart on the outside as it is on the inside. Let’s take a tour! Exterior 01 July 2011

3 www.tradeintelligence.co.za © 2011 Trade Intelligence The well stocked fresh section is prominent upon entering the store. Olive oil and balsamic vinegar is cross merchandised beneath the fresh produce. Fresh 01 July 2011

4 www.tradeintelligence.co.za © 2011 Trade Intelligence Tasty fresh sandwiches as well as premium baked goods are available. Bakery 01 July 2011

5 www.tradeintelligence.co.za © 2011 Trade Intelligence Category signage is attractive and modern, with a catchy by-line to go with it. Snacks 01 July 2011

6 www.tradeintelligence.co.za © 2011 Trade Intelligence The shopper profile is made up of a wide variety of customers, including the elderly and the people who work in the area. Shopper Profile 01 July 2011

7 www.tradeintelligence.co.za © 2011 Trade Intelligence An impressive meat’s category that is well stocked with many different cuts. Merchandising 01 July 2011

8 www.tradeintelligence.co.za © 2011 Trade Intelligence Clear aisle signage on gondola ends make navigation easier for customers. Merchandising 01 July 2011

9 www.tradeintelligence.co.za © 2011 Trade Intelligence Private label products are a prominent feature, boasting SPAR’s innovative packaging. Merchandising 01 July 2011

10 www.tradeintelligence.co.za © 2011 Trade Intelligence Promotions, promotions! Ladies representing Avolands and Lindt. Promotions 01 July 2011

11 www.tradeintelligence.co.za © 2011 Trade Intelligence Virtual Tours Battling to get out into the trade? Let us know which stores you would like to see featured! Contact Trade Intelligence on 031 303 2803 or email info@tradeintelligence.co.za


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