1. By: Michael Mitchell & Craig Rampersaud

2.  Born from 1982-2000  Consists of 82 million people  Larger than “Baby Boomers”  Members have opinions and purchasing power at an earlier age

3.  Online Marketing expert Kelly Mooney finds that 13-21 year olds influence 81% of the families apparel purchases and 52% of their choice of car.  Slow websites, dismissive sales staff and free shipping that takes more than two days will turn them off to a brand.

4.  They are more demanding and more savvy than they feel they're given credit for.  They think they know more than the person selling them something.  These young people also either want merchandise that's cheap or elite.  Abercrombie & Fitch, J Crew, and Forever 21.

5.  These consumers will wait just three seconds for a page to download before they click away.  They don't distinguish between 'this is the store' and 'this is the website’.  They don't have forgiveness that it's just the website.