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Published byMeredith Blake Modified over 8 years ago
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Norwegian Ministry of Foreign Affairs US Agency for International Development 3 year project began in December 2007
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Improve the competitiveness of small and medium enterprises (SMEs) in target industries Generate more successful SMEs, more and better jobs, higher revenues and incomes Exports, jobs, incomes, SMEs
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BiH Agribusinesses Face Opportunities… and Challenges Fresh fruit market value could grow by 50% From €210 million today to €350 million There has been greater investment in production BiH can offer competitive products High quality produce Products available in “off-season” Yet only 2-3% of production is exported only ~ 0.27% of total fruit and vegetable production exported to EU Only 8 companies are GlobalGap certified Companies lack access to key production information, market knowledge, new production techniques, etc.
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Agribusiness e-BIZ Centre: Mission: Provide ICT-facilitated services that significantly improve the competitiveness of BiH agribusinesses Provides demand-driven services Responsive to customer needs Agile in the marketplace Owner: El Pak doo Co-investment commitment: ~50% of total cost Grand Opening: Spring 2009 Marketing has already begun!
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Memberships 3 Tier fee structure with different services Information Referral services Small ads and marketplace Online marketing Detailed target market intelligence “A la carte” fee-based services Online agent services Online advertising Event/training organizing and promotion Technical expertise Revenue Model
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Target Market Target Market Producers and suppliers across the value chain Farmers Cooperatives Associations Processors Exporters Wholesalers Input and equipment suppliers Service providers Supermarkets Financial Services Institutions, e.g., banks and MCOs Government institutions
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Services Services Agro Link offers what no other BiH organization provides: Fast, easy access to accurate information credit sources, subsidies, detailed target market info E.g., market prices, weather, credit sources, subsidies, detailed target market info Comparison information about input suppliers Special “member” discounts “Referrals advertising” for suppliers and service providers E.g., equipment/input vendors, professional services, transportation, etc. Effective market promotion in BiH and international markets Online services to international buyers for specific produce Timely, high quality expert response to questions and problems packaging requirements, certification requirements, r Easy-to-use guidelines, e.g., packaging requirements, certification requirements, r egulatory and legislation information
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More competitive SMEs SMEs compete in higher value-added markets SME customers report Agrolink services improved their businesses Agro Link is self-sustainable and provides services beyond the end of the project Links with universities contribute to workforce development
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