1. Small Scale - Low External Input Floriculture (Fulsheti) Kailas D. Andhale Asso. Thematic Programme Executive Maharashtra Institute of Technology Transfer for Rural Areas (MITTRA), Nasik

2. Lack of livelihood Fragmented and poor quality of land Low income from agriculture Poor resources Unemployment Migration for survival ISSUES ADDRESSED

3. 5-GUNTHA FLORICULTURE MODEL (0.05 ha.) Jasmine Cultivation ParticularsDetails Economic production 10 to 12 Yrs Plantation SeasonAugust – September VarietyArabian Nights (Bangalori ) Saplings200 No. Gestation Period6 Months Production (Per day) 650 to 750 gm. Production (Per year) 175 to 202 kg. Average RateRs. 190 /- per kg. Income (Per year) Rs. 33, 250 to 38, 380/-

4. Waste land to Productive Land K. Andhale,Nsk

5. 1.Can be cultivated on waste land 2.Easy to cultivate and less water requirement 3.Low initial investment 4.Quick returns 5.Round the year income 6.Potential for value addition 7.An end-to- end solution FEATURES OF THE MODEL

6. FARM TO MARKET VALUE CHAIN Flower producer Central level collection center Mumbai Dadar wholesale florist Customer

7. 1.2,200 small holder tribal farmer members 2.6 Association of flower producers 3.Flowers worth Rs. 7.16 crore sold between 2007-15 at Dadar Market, Mumbai 4.15 members executive committee 5.One Sangha has purchased a vehicle for transportation on their own 6.Monthly meeting by Sanghas VRINDAVAN PUSHPA UTPADAK SANGHA ( VRINDAVAN FLOWER GROWER’S ASSOCIATION )

8. ECONOMICS Crop - Jasmine, Area : 0.05 ha. Production 2nd Yr. onwards : 202 Kg. Per kg. rate Rs. 190 /- SNParticularUnit1 st Yr.2 nd Yr. onwards 1Cost of productionRs. 16,210/-19,700/- 2Total incomeRs. 22,230/- 38,380/- 3Net incomeRs. 6,020 /- 18,680/- Benefit Cost Ratio 1.37 1.95

9. Mr. Baburao Lahare Vikramgad (Palghar) Highlights : Area : 0.30 ha Species : Jasmine, Sonchafa Number of Plants 1000 Jasmine and Sonchafa 250 Jasmine Saplings :7000 Number Total Income : 2,27,000/- Krishi Sanman Purashkar - 2014 For Dry Land Agriculture award by Zee 24 Taas, D Media Roots And Neta Fem- Pune SUCCESS STORY

10. Mr. Shashikant Raut, Village -Pochade (Vikramgad), Dist.– Palghar earns Rs. 2,10,000/- from 0.40 ha. (1,400 Jasmine plants) SUCCESS STORY

11. SUSTAINABILITY 1. Low input cost 2. Jasmine plants are hardy and even in most unfavorable conditions it earn some income 3. Perennial source of income 4. Round the year demand for flowers in Market 5. Collective marketing through Sangha 6. Democratic functioning of Sangha with transparency in operation.

12. IMPACT OF FLORICULTURE CULTIVATION Enhanced family income led to stoppage of migration in participating tribal farmers Improvement in their quality of life The ‘Five Guntha Floriculture’ model developed by ‘MITTRA’ adopted in various rural development projects.

13. GoM, MSRLM conferred Special Jury Award to MITTRA Floriculture Contribution in rural Livelihood :

14. BAIF -MITTRA Bhavan, Bodhale Nagar,Nasik -422011 kailasandhale@gmail.com, mittransk@gmail.com Phone : (0253) 2416057,2411589 Thank You