1. PRESENTED BY: Mike Dunn, Dunn & Associates | Kelly Eaton, HP | Timothy Johnson, Sallie Mae | Laurie Richards, LR&A, Inc. ENGAGING YOUR AUDIENCE AND ELEVATING YOUR PRESENTATION SKILLS The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE

2. Carefully define your outcome THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2 o What do you want people to: o Think o Say o Do o Feel

3. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3 Clearly define your audience Find common denominators

4. Effectively engage them THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4 Audiences respond to trends: o “For three years in a row…” o Above/below average o “Once again this quarter…” o Words ending in –est

5. Elevate your skills THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5 o Control what you can

6. Elevate your presenting skills THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6 o Use sound and movement

7. Elevating your presenting skills o Use visuals THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7 Be visual

8. Engage them THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8 Make them do something

9. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9 Getting your outcome Be specific

10. Engage them with SODAR THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10 S ituation O pportunity D ecision A ction R esult

11. The best SODAR story takes 2 minutes or less SODAR Stories

12. Know your audience THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12 o Motivation? o Seniority/age/salary? o Occupation/role? o Preconceptions/ “hot issues” o Experience with issue?

13. Upgrade your pitch… THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13 o Practice 3x o Then practice again o Pitch to a friend As the audience – not as a friend

14. It’s not enough to be good at what you do… THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14

15. It’s not enough to be good at what you do… You have to be able to tell people about it. THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15

16. 3 Things you MUST have: THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16

17. 3 Things you MUST have: THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17 Trust

18. 3 Things you MUST have: THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 18 Credibility Trust

19. Credibility Charisma Trust THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 19 3 Things you MUST have:

20. Today Elevating your skills Carefully define outcome Profile audience Movement/Sound THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 20

21. Today Engaging your audience Visuals Trends Involvement SODAR THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 21

22. Workshop Better Powerpoint Audience Involvement Using the room setup Q&A Anxiety Preparation and More! THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 22

23. Start now THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 23

24. Start now 1.Notice what works THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 24

25. Start now 1.Notice what works 2.Notice what doesn’t THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 25

26. Start now 1.Notice what works 2.Notice what doesn’t 3. Use the best of the best THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 26

27. Questions? THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 27