2. Advances in software allows multiple social media channels to be mined by geography, content and time. The data content is time stamped and assigned coordinates. Mined data now becomes another tool to reconstruct an event or respond to an event. It is now a part of the common operating picture. The following slides tell a story of a carefree morning turned tragic in the afternoon.

3. Sample of social media posts from April 27-28, 2014

4. Collage of social media posts from April 27, 2014 Happy Carefree Morning I want to wish a Happy Birthday to this sweet girl! I'm so glad we've gotten so close, I wouldn't trade her for the world! love you so much gorgeous!

5. Impact Collage of social media posts from April 27, 2014 Major damage in my Grandparents neighborhood The River Plantation. Thank you God for protecting me and my grandparents

6. Select social media posts. OMG I'm in a storm shelter right now we are just praying Note the smartphones – Tom Malmay

7. Aftermath Collage of social media posts from April 27, 2014 Letting everyone know we are ok. First on scene in Vilonia, AR, after a devastating tornado doing our best to help w/ search & rescue.

8. Select social media posts.

9. My whole town is destroyed. There's pretty much no vilonia. And no mayflower. High school got hit intermediate school got hit lots of businesses including my family's got hit. Houses gone. 15 deaths. Army's coming here.helicopters flying around. Some of my friends aren't texting me back and it worries me.

10. Select social media posts. Watched the son of a bitch pass blessed me and my loved ones are okay

11. Please Pray For Us In Vilonia We Where Hit By A Devastating Tornado About An Hour Ago. I know my house got damaged. Just Please Pray #prayforvilonia #tornado2014