1. Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @

3. 89%

6. @ A New Genre  Private messages made public  Broadcast versus Converse  D versus @ versus RT and #hashtags  Follow versus Friend  Favorites and Lists  Nibble v Full Course  Four organizations

14. @ Levels of Engagement  Branding : Reads tweets  Spread Awareness : Retweets or @reply with question/comment  Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through  Create Content : Share photos or live tweet from events  Ecological Integration : Cross-post or share at Facebook and with offline friends

16. @

17. @

18. @ Take-Aways  Inexpensive, Immediate, Personal  Hard to measure, easy to mis-use  Mobile devices soon to be key gateway to our digital world

19. @ Credits  Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by Kathy E. Gill (@kegill).  Locked gate : http://www.flickr.com/photos/stevenerat/51022600/ http://www.flickr.com/photos/stevenerat/51022600/  Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaph one_logo_hi.jpg http://warkscol.files.wordpress.com/2008/01/superchick_megaph one_logo_hi.jpg  Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/ http://www.flickr.com/photos/jamesjustin/2894092846/  Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/ http://www.flickr.com/photos/blindscapes/3621995479/  Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/ http://www.flickr.com/photos/olliesphotos/333193604/

20. @ CC License Share&share alike, attribution, non- commercial Kathy E. Gill  http://faculty.washington.edu/kegill or @kegill, @kegill_uw @kegill@kegill_uw  http://wiredpen.com/ and http://slideshare.net/kegill http://wiredpen.com/ http://slideshare.net/kegill