1. SocioCamp 2013

2. NSUSSC (North South University Social Services Club), one of the biggest and oldest student activity clubs in North South University has been organizing many social projects like blood donation program, winter cloth collection drive, education campaign, book exchange offer, AIDs awareness program, emergency response and social awareness campaign competition – Socio Camp.

3. Socio Camp: First started in North South University as an internal North South University event in 2010, under the name of Youth Awareness Campaign Competition. The year after that, on 2011, the competition’s name evolved to SocioCamp – meaning Social Awareness Campaign Competition camp for the brightest minds of Bangladesh who wants to bring a social change in Bangladesh. In the last two years, the competition saw very eminent and relevant judges in all the rounds and the competition grew prestige throughout the years being one of the most prestigious University Competition in Bangladesh. This year, Socio Camp -2013 will see participations of more than 150 teams from 30 different universities participating to win this prestigious competition. This year too, Socio Camp will present the best possible judges from the development, marketing, media, corporate and education sector. The completion this year focuses on burning social issues like: Domestic Violence, Maternal Death & Infant Mortality rate, Negative Investment image of Bangladesh, Human Trafficking, Emergency Response, Religious Racism etc.

4. Let us go through the case

5. General Instructions for Knock-Out 1 st Round of SocioCamp: Campaign Objective: To prepare social advertising campaign among the students of SVU to break social stigma of going to the University Student Counselor Dr. Dastagir and to promote the new hotline number where the students can call in without disclosing their identity.

6. Information required for communications materials: Promote the hotline number 01711228870 and the psychiatrist’s office address and visiting hours: Dr. Syed G. Dastagir PHD, MRCP, FRCP (USA) Student Counselor, Sun Valley University Room: NAC 007 Hotline: 01711228870 (Call hours: 5 PM – 9 PM) Visiting & Hours: 9 AM – 5 PM (Only appointments)

7. Requirements: Maximum of 10 slides PPT file (including Title slide and name of the team) Any communications materials can be given on separate attachment which cannot be shown or presented on a PPT.

8. Topic Name: SVU Student Counseling All presentations must be submitted by Monday 1 PM (18 th Nov. 2013) to: sociocamp2013@live.comsociocamp2013@live.com  Subject: Knock-Out 1 st Round 2013 Team Name  No valid student ID, no participation Teams are not allowed to mention their university name at any point of the competition. If done so (especially to the judges), this will result automatic disqualification from the competition. Develop a logo for Sun Valley University (SVU) and for your team. This team logo cannot be changed later on for the other rounds of the competition. Campaign Duration: 1 year. Budget for this campaigns will be Tk. 100,000 (One Lac) Teams are requested to give a budget break down. Proper Analysis of the target audience/group & segmentation is important You can have multiple target audiences/groups for the campaign

9. Judging of Knock-Out First Round: NSU Faculties Judging criteria: Marksheet

10. General Rules: The organizers own the right to change the rules, regulations and date of the competition Anyone suspected of plagiarism or involvement with illegal issues will be disqualified. Decisions from the panel of judges will be final ALL NSU CODE OF CONDUCT APPLIES DURING THE COURSE OF THE COMPETITION FOR ALL INDIVIDUALS.

11. Dates to Remember* SocioCamp 2013 Workshop: 15 th November, 2013 Knock Out 1 st Round deadline for submission: 18 th November, 2013 (Time: 1 PM) Knock Out 1 st Round results & Knock Out 2 nd Round topics: 21 st November, 2013 Knock Out 2 nd Round presentations: 30 th November, 2013 Knock Out 2 nd Results : 30 th November, 2013 Grand Finale Round: 7 th December, 2013 *All these dates are subject to change by the organizers for the better of the competition.