1. 1 Receptivity Survey 2014 English 18-49 June 2014

2. 2 Perceptions of Advertising In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving Year after year television advertising is quoted as the top performer And the survey says…

3. 3 Most Noticed Advertising English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. In which medium are you MOST LIKELY TO NOTICE advertising?

4. 4 Most Receptive To Ads While... English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. When are you MOST RECEPTIVE to advertising messages?

5. 5 Most Attentive To Ads While... English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. When do you pay the MOST ATTENTION to advertising messages?

6. 6 Favourite Advertising English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. Thinking about your FAVOURITE advertisement, where did you see/hear it?

7. 7 Most Emotive Advertising English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. Have you ever seen/heard an ad that has made you LAUGH or CRY?

8. 8 Most Emotive Advertising English 18-49 Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014 Q. Where did you see/hear the ad? (subset of previous question)