1. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of Sports Marketing

2. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One  Students will discover the world of sports marketing and the use of marketing to promote sports and non- sports businesses in sports.

3. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One Projects  Fantasy Team Organization  Team Player Draft  Team City/Region Research  CITY/REGION  Team Name Research  TEAM COLOR  Team Poster– Pennant  Find Examples of Mktg OF Sport  Find Examples of Mktg THRU Sport

4. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Foundation of Marketing 1.Product or Service Planning 2.Pricing 3.Promotion 4.Distribution (Place)  The FOUR P’s OF MARKETING 5.--- People --- Often Considered the Fifth P

5. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Producers 1.Individuals or Companies which have products to be sold. 2.They provide the “supply.” 3.They are willing to exchange the product or service for something of value.

6. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Consumers 1.Individuals or Companies which have needs to be met and which have something to exchange. 2.They create a “Demand.” 3.They have something to exchange for a product or service and are willing to do so.

7. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Products  Good or Service  Goods are Tangible oExample: Football, Jersey, or Hammer  Services are In-tangible oExample: Game, Transportation, or Hair cut

8. Standard One Scavenger Hunt Activity Item Location Sport/Non Sport Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

9. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges 1.Everyday transactions between producers and consumers 2.Typically trading money for a product or service

10. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Benefits of Marketing 1.Add UTILITY to goods and services 2.Makes buying convenient 3.Maintains reasonable prices 4.Provides a variety of goods and services 5.Increases production

11. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports 5 Utilities 1.Form utility – changing raw materials or assembling parts 2.Place utility – having a product where customers can buy it. 3.Time utility – having the product available at a certain time of year or time of day.

12. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports 5 Utilities 4.Possession utility – making legal ownership through purchase options easier. 5.Information utility – information to customers about product’s features and benefits. (Ingredients, uses, safety precautions)

13. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Benefits  Privileges, or monetary payments beyond salary or wages, that go with a job. oExamples: a company car, and expense account, bonuses.

14. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed? 1.DURABLE GOODS 1.Three years or longer 2.NONDURABLE GOODS 1.Cannot be re-used 3.SERVICES 1.Cannot be stored 4.IDEAS 1.Can be sold and turned into a business

15. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed Cont.? 1.PEOPLE 2.PLACES 3.ORGANIZATIONS

16. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Consumers 1.Consumers exchange money for a “wanted” good or service. 2.Sports Consumers exchange in different ways: 1.Spectators as Consumers Benefit by watching game Exchange for tickets and entertainment 2.Participants as Consumers Benefit by playing or participating Exchange for equip. & participation

17. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Producers  Sports Producers May Provide: oEvents for Participation oEvents for Entertainment Viewing oSporting Goods and Equipment oLicensed Merchandise oCollectables and Memorabilia oAthlete Training oSports Information oEvent Coverage and Distribution

18. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing  Marketing OF Sports

19. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing  Marketing THRU Sports

20. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.2 Marketing Of & Through Sports Standard 1.2 Marketing Of & Through Sports

21. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What IS Sports Marketing 1.Sports: a source of diversion engaged in for pleasure 2.Sports Marketing is the application of marketing principles to sports properties and to non-sports products using sports.  Simply: 1.Sports Marketing is the Marketing of Sports 2.Sports Marketing is Marketing Through Sports

22. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports 1.Applying marketing Principles to the marketing of a “Sports Property” 2.Sports Properties: 1)League5) Team 2)Athlete6) Stadium9) Arena 3)Program7) Event10) Meet 4)Competition8) Contest Marketing OF Sports

23. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports “Playas” In Mktg OF Sports 1.Teams 2.Leagues 3.Venues 4.Athletes 5.Agents WHAT IS THEIR JOB?

24. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing OF SPORTS Examples:

25. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing THROUGH Sports  Marketing of Non-Sports products or services using sports as a media  Using a team or event for marketing

26. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing THRU SPORTS Examples:

27. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed at Sports Events? 1.Sponsor products or services 2.Traded products or services 3.Public Service Announcements (Ideas) 4.Other???

28. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Borrowed Equity 1.Corporate Marketing Through Sports 2.Utilize the draw of the event for promotion a.Within Audience & Through Broadcast i.Increase Sales ii.Increase Awareness iii.Be More Competitive iv.Reach the Target Market v.Build Relationships vi.Develop a Corporate Image

29. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Event Triangle  The model for studying the exchanges developed in Sports Marketing is formatted as an Event Triangle.  The Event Triangle emphasizes the relationships between producers and consumers in the sports marketing model.

30. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Event Triangle  Components of the Triangle: 1.EVENT 2.SPONSOR 3.FAN C B A

31. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The “Event” 1.The Event is the sporting event which will draw participants, spectators and sponsors. 2.The Event can be amateur or professional. 3.The Event may provide entertainment. 4.The Event may provide an opportunity for exposure for sponsors.

32. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Examples of Events 1.Superbowl 2.NCAA “March Maddness” 3.World Series 4.UHSAA State Playoffs 5.Junior Jazz Championship Tournament 6.Your High School’s Homecoming

33. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The “Sponsor” 1.The Sponsor can use the Event to reach important consumers for the company. 2.The Sponsors can utilize the draw of the Event to market its products or services. 3.The Sponsor can leverage its relationship to further business opportunities. 4.“Borrowed Equity”

34. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The “Fan” 1.The Fan typically attends the Event as a source of entertainment. 2.The Fan usually pays to attend the Event. 3.The Fan may be exposed to promotions for the event and event sponsors.

35. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Create your own Event Triangle

36. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges in the Triangle 1 1.Event   Fan Exchanges oFan: money oEvent: entertainment, merchandise, … exchange FANEVENT SPONSOR

37. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges in the Triangle 2 1.Event   Sponsor Exchanges oSponsor: money, products, services,… oEvent: exposure, promotion, sales opportunities, exchange FANEVENT SPONSOR

38. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges in the Triangle 3 1.Sponsor   Fan Exchanges oFan: money oSponsor: products or services exchange FANEVENT SPONSOR

39. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Update your Event Triangle

40. Standard One Sports Marketing Process  Sports Marketing Process includes Planning, Implementing, and Controlling the event.  In the Sports Marketing Process, the step of Planning consists of understanding consumer needs, selecting markets, and determining a marketing mix for a sports product or service.  In the Sports Marketing Processes, the step of Implementing consists of setting up, running, and evaluating an event.  In the Sports Marketing Processes, the step of Control consists of determining whether organizational target and objectives where met and analyze the activities undertaken in order to implement future plans and control the marketing strategies. Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

41. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Event Marketing Concerns 1.Draw a.How far away people are willing to travel 2.Promotion a.Increase Interest, attendance and draw through Personal Selling, Public Relations, Licensing, Sales Promotion, & Advertising 3.Sales Opportunities a.Ability for Sponsors to realize R.O.I. 4.Ambush Tactics a.Non-sponsor companies trying to get borrowed equity from the event for free.

42. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Fan’s Role in Sports 1.Fan = “Fanatic” a.Someone who is interested, involved and engaged in the event. i.Football, Basketball, Baseball, Golf ii.Chess, Darts, Shuffleboard, Curling b.Fan is the reason for Sports Marketing i.IS the power behind success of sports ii.IS the economic force iii.SHAPES the game with attention

43. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Effects of Media Broadcasting on the Event Triangle 1.Expansion of the Target Market 2.Expansion of marketing opportunities 3.Expansion of distribution & consumption of the event and ancillary events. a.Examples: Cable, Satellite, Pay-Per-View

44. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Draw the Dynasty Cycle

45. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One Projects  Fantasy Team Organization  Team Player Draft  Team City/Region Research  CITY/REGION  Team Name Research  TEAM COLOR  Team Poster– Pennant  Find Examples of Mktg OF Sport  Find Examples of Mktg THRU Sport