2. Newspaper & TV Banner Ads Search Engine Marketing Eblasts, Newsletters Event Sponsorships

3. Newspaper & TV Our Lexus customers are loyal news readers and news watchers. TV Spot On Youtube.com Newspaper Ad PDF

4. Banner Ads Local newspaper website with front page (non rotating) banner ads

5. Website, Eblast, Newsletter Current specials on our website, once a month Eblasts and Quarterly Newsletters SEM – In August we launched a new SEM campaign for each Highline department with an increased budget. Highline Newsletter Online

6. SEO & SEM Eblasts & Newsletters Newspaper & TV Events & Sponsorships

7. SEO & SEM – Detailed descriptions and featured specials on our website is generating leads. SEM gets a boost in August.

8. Newspaper – New arrivals, featured pre- owned specials and national lease offers. Newspaper Ad PDF Highline TV Spot

9. Eblasts Announcing events or special offers for current owners. Newsletter Sent quarterly as a highline newsletter with Lexus and Audi.

10. Newspaper – featured specials and lease offers on specific in stock models with full descriptions. Newspaper Ad PDF

11. Events – Reliable BMW has sponsored several golf and social events this year. 20 Under 30 Sponsored by Reliable BMW and 417 Magazine

13. TV & Newspaper Banners & Billboard Sponsorships & SEO Newsletter & SEM

14. TV - Increased Our Budget This Summer, Including A Strong Olympic Buy. Newspaper – End Of Month Specials and Sales Event Support. TV Spot Newspaper Ad

15. Banners – Fixed non rotating ads on social sites for target demographic. SiteSite Billboard

16. Sponsorships Highline brands sponsored the Springfield Symphony, Twin Oaks Ladies Golf & other social events.

17. Other Advertising / Lead Sources Classified ads, Cars.com, Autotrader.com Edmunds.com, Blackbook.com Carfax, Ebay, Craigslist, Blackbook Other Traffic Sources – Manufacturer, Google, Bing