1. Elements of Satire

2. Exaggeration To enlarge, increase, or represent something beyond normal bounds so that it becomes ridiculous and its faults can be seen.

3. Incongruity To present things that are out of place or are absurd in relation to its surroundings.

4. Reversal To present the opposite of the normal order (e.g., the order of events, hierarchical order)

5. Parody To imitate the techniques and/or style of some person, place, or thing.

6. Verbal Irony Writing one thing but meaning the complete opposite. Irony is found within in the words themselves and usually an ironic or sarcastic tone is used.

7. Example:

8. Author’s use the techniques to create satire. Remember what satirical writing involves:

9. Application: Use the satirical techniques to explain what is going on in the following satirical images.

10. Directions: 1. First, you will see the original advertisement. 2. Second, you will see the satire of the advertisement or company. 3. Write: 1. The subject of the satire 2. The comment the satire is communicating 3. The technique(s) used to satirize – identify and explain one technique (most ads will use more than one)

11. Satirical Ad:

12. Satirical Ad: Big Mac Attack What is the subject of this satire? McDonald’s / Big Macs Real Big Mac ad 

13. Satirical Ad: Big Mac Attack What comment is the satire making? Big Macs and McDonald’s food are unhealthy and will eventually kill you by giving you a heart attack.

14. What satirical technique is used? Exaggeration – The image uses exaggeration by proposing that if you eat McDonald’s then you will eventually die by a heart attack because it is _that_ unhealthy. Incongruity – The McDonald’s “golden arches” is incongruent because this symbol is normally a happy image that positively advertises McDonald’s but is now on a hospital monitor representing someone’s failing heart beat. Parody – The McDonald’s “Big Mac” is parodied as an “attacker” and ultimately a killer as can be seen in the words below the heart monitor which read “Big Mac Attack!”

15. Satirical Ad #1 – original ad

16. Satirical Ad #1 1.Subject of the satire: 2. Comment the satire is making: 3. Technique(s):

17. Satirical Ad #2 – original ad

18. Satirical Ad #2 1.Subject of the satire: 2. Comment the satire is making: 3. Technique(s):

19. Satirical Ad #3 - original

20. Satirical Ad #3 1.Subject of the satire: 2. Comment the satire is making: 3. Technique(s): “Less cars, more world. Rivers wanted.”

21. Satirical #5 – original ad

22. Satirical Ad #5 1.Subject of the satire: 2. Comment the satire is making: 3. Technique(s):