1. Milton Hershey
Kristin Kozlovsky

2. Childhood DREAM Mother, Fannie Snavely Father, Henry Hershey
Moral Values
Father, Henry Hershey
Dreamer
Unstable family
Printing at GAP
DREAM
Milton Snavely Hershey was born on September 13, 1857 in Derry Church, Pennsylvania to Fannie Snavely and Henry Hershey. Fannie was raised in very strict tradition with high moral values that she passes onto her son Milton. Henry on the other hand was a very intelligent man with a free spirit. He was a dreamer, but unlike his sons dream, his dreams were unrealistic. Many of Henry’s “get rich schemes” ended in failure that set up an unstable lifestyle for Milton.
Milton’s only sibling was Serina who died at the age of four.
Milton’s rough childhood caused him to attend seven different schools, however never getting an education beyond the fourth grade.
Ever since Milton was young, he tried to stabilize his family becoming a printer at GAP. However, this was not Milton’s dream, Milton’s dream was lying somewhere in a candy-making career.

3. Early Candy Making Attempt #1 Philadelphia Denver, Colorado
Milton’s Support Team
Mother, Fannie
Aunt, Mattie
Friend, Lebbie
Denver, Colorado
Fresh Milk = Good Candy
Attempt #2 New York City
Soon after his printing in GAP failed his mother arranged for Milton to learn from Joseph Royer, who owned a confectionery shop in Lancaster. This is when Milton knew that he had found his FUTURE! He soon started his own candy business at the age of 19 in 1876.
He established his first business in Philadelphia, Pennsylvania, with the help of his mother, Fannie, and aunt, Mattie. In 1880 one of Milton’s close family friends, William Lebikcher also known as “Lebbie,” became a strong supporter mainly as a bookkeeper. However, once the company failed, Milton and Lebbie went in separate directions for awhile.
After his business failed, he took a trip with his father Henry to Denver, Colorado. There they tried to find fortune in the sliver mines. However, it was unsuccessful, but the trip was not a complete failure. Milton met a candy maker, who taught him some very important details about making candy. One lesson was valuing fresh milk to make better candy.
Milton quickly took this information and began try the candy making for the second time in This new venue was held in New York City. However, New York had too much competition for poor little Milton, and his business collapsed.

4. Third Time is a Charm Help From Lebbie and his Supporters
Carmel Company
Needs to Expand
Hard Work Pays Off
Lancaster Caramel Company Incorporated
Now Milton was 29 broke and shunned by the Snavely side of his family for being financially irresponsible. They told him to find somewhere else to sleep that night. So Milton began to roam Lancaster, when he found the kindness of old Lebbie. Lebbie offered him to stay with him, and even contributed money for Milton to help him through his financial crisis. They continued to work together for over 50 years, and Milton will never forget about the generosity of this quiet man. It is believed that since Lebbie did not have any children, nor was he married, he thought as Milton as the son he never had.
Milton’s mother and aunt also helped him by loaning him some more money.
Milton quickly put the money to use to begin his third company, a caramel company. He began to make his caramels by day and peddled them throughout the town in the evenings. Business was good, however he still did not have enough money to expand and really get this company thriving. He asked other family and banks to loan him more money, but none of them would not do it, except the Lancaster National Bank.
However, the due date came for the loan and Milton could not pay the balance. However, he told Brenneman, the banker, to come to visit the business to see for himself that the business will become successful enough to renew the note. Brenneman did and he thought that the business was looking very good and was impressed with Milton’s hard work. Luck must have been on Milton’s side that day because Brenneman did not only renew the note, but even gave Milton an additional $1,000. Brenneman also put the note under his own name so the bank would not even question anything too! Talk about a lucky man!!
The loan launched Milton’s business into success and The Lancaster Carmel Company became incorporated in 1894 selling his caramels worldwide. His Caramels made him Lancaster’s most successful businessmen and a MILLIONAIRE!

5. Switching to Chocolate
World’s Columbian Exposition
Demand for Chocolate
Sells Lancaster Caramel Company
His caramel company enabled Milton explore other places in the confectionary world. In 1893 he attended World’s Columbian Exposition in Chicago and was amazed by the chocolate machinery. He immediately purchased the German machinery and began making chocolate to cover his caramels.
However, it did not stop there he found the demand for chocolate in the US was high and he decided to create a chocolate factory named Hershey Chocolate. The chocolate industry gave Milton a new challenge and helped fulfill him unlike his caramel company.
He decided to sell his Lancaster Caramel Company for one million dollars in 1900 and become strictly a chocolate manufacturer. Hershey Chocolate is what Milton will always be remembered for, and it would not be as successful if it would not have been for William Murrie.

6. William Murrie Intelligent and Ambitious
President of Hershey Chocolate Company
Worked as a Team with Milton
Allowed Milton to Travel
Milton hired William Murrie in 1896, and was quickly impressed with his intelligence and ambition. He started as a salesman in the Hershey Chocolate company and eventually began moving up to general manager, then finally president in 1908 until he retired.
Milton and William worked side by side to build the chocolate business, and together they made a great team. Their teamwork came from their differences and strengths, which together made them unstoppable in the chocolate industry. Murrie was more outgoing and sales oriented, and Milton was quieter, and in charge of making an excellent product.
Since, both Murrie and Hershey were so close, Hershey was able to leave his business under the hands of Murrie while he lived active social life traveling the world.

7. Life Outside of Chocolate
Fame + Wealth = Active Social Life
Traveling
Marrying Catherine Sweeney
Now famous and quite wealthy, Milton began living an active social life for the rich and famous traveling throughout the world. He also bought his mother the house of her choice for everything he had done for her. He began to travel and learn about the world.
Then he found his companion to share his world’s treasures. Milton married the young 26 year old Catherine Sweeney at New York’s St. Patrick Cathedral Together they traveled the world and enjoyed living in the upper class life.

8. New Factory Located in Derry Church, PA 100,000 Pounds of Chocolate
Farmland = Fresh Milk
Close to Ports = Coca beans and Sugar
100,000 Pounds of Chocolate
Built a Condensing Plant
Perfected Milk Chocolate
Even though Milton did travel a lot, he still wanted to find the recipe for milk chocolate and produce it at his new factory that he was intending to build.
Milton wanted to find land that would be beneficial to the company. He wanted spacious farmland to provide fresh milk for the milk-chocolate, and a place close enough to the ports for coca beans and sugar to be accessible. The place that suited these qualifications the best was Derry Church, PA, where he was actually born, kind of ironic.
Immediately, Hershey began building what will one day become the largest chocolate manufacturing plant in the world. They produced more than 100,000 pounds of chocolate a day!!
While construction was going he also built a condensing plant, where he was able to experiment with, until he finally perfected the milk chocolate recipe that made him famous!

9. Chocolate Town Milton’s Dream Centered around the Factory
Intended for Employees
Hershey, PA in 1906
Now, that Milton cracked the code behind milk chocolate, his dream was to create a model town, centered around his chocolate factory.
However, many people doubted him about his dreams of this magnificent town, but that did not stop Milton. He made it just as he envisioned it! His mansion overlooking the factory, while the community centered around the factory. It was perfect in Milton’s eyes.
He wanted to make this town, mostly to show his appreciation for his employees at the factory. He wanted to provide them with a healthy and beautiful environment, unlike many other company towns at this time. Milton wanted to create places for recreation, like the community park, which opened in In the town as also a place known as the Coca House. Coca House had had everything from a bank, post office, boarding house, and even a general store.
In 1906, the town’s official name became “Hershey” as the Hershey Post Office was instituted. Today, it attracts many tourists, because of how famous Hershey Chocolate is.

10. Example of Chocolate Town Layout
Residential Area
Milton’s Mansion
Coca House
Post Office
Grocery Store
Parks, and Stadiums
Hershey Company
Residential Area

11. Being Charitable School for Orphans During the Great Depression
Created Jobs
Maintained Factory Jobs
Working with the Army
Hershey not only donated a whole town to for his workers, but he also established a school for orphaned boys in The school was known as Hershey Industrial School, located in Hershey’s own Homestead. Later, the school also accepted orphaned girls as well.
Also during the Great Depression, Hershey continued to work hard to help others out. He donated $20,000 to five different churches to help pay off their debts.
Again, during the Great Depression, he launched a major building project. This helped promote jobs during this time, when jobs were scarce. Hershey’s Corporation was still turning over profit during this time, which means that all of the factory workers were able to keep their jobs.
He worked with the Army to create chocolate bar that would sustain in hot climates. He continued to encourage the research, until the emergency chocolate bar was finally created.
I believe that Hershey felt that he needed to give back, because so many people helped him when he was struggling.

12. Era Comes to an End Hershey Trust Started Distancing Himself
Died on October 13, 1945
First Practical Entrepreneur
In 1918 the ownership of the Hershey Chocolate Company goes to the Hershey Trust. This is the time period where Hershey started to slowly distance himself from the day to day decisions.
He died on October 13, 1945 in the Hershey Hospital. The first practical entrepreneurs life may have ended, but his legacy lives on!! His generosity touched the lives of thousands and it will never be forgotten. He has left a mark on every American, especially for the young entrepreneurs. He has taught them what it takes to succeed through his story.

13. Make it Challenging, but not Impossible
Hershey’s Lessons
Find your Passion
Make it Challenging, but not Impossible
Hard Work Pays Off
Learn from Mistakes
The four main lessons that Hershey taught us was to find our passion, make it challenging, but not impossible, hard work always pays off, and learn from your mistakes.
To succeed, you must do something you are passionate about to make your business better. Hershey was passionate for chocolate, he wanted to experiment and always make things better for his business. His love for this type of business is what enabled him get over his first two failures and come out successful in the end. If he had not had such a passion for chocolate, this would have turned out to be like his printing job at GAP, and it would not lasted or be as successful.
The second lesson Hershey taught us was make the business challenging for ourselves, but not impossible. We do not want to become bored with the business, because then we loose interest and are not as passionate about it. However, we do not want to set unrealistic goals either. If we set up unrealistic goals for ourselves, we will never succeed and always have failure hanging over our heads. Hershey was able to find the right balance. Hershey gave up the caramel business, because it was not challenging enough, he wanted to find something that he was passionate for, and that is why he went into the NEW chocolate business, because there was nothing like it in the US. He challenged himself trying to find the right milk-chocolate recipe that we enjoy today. However, unlike his father Henry, Milton was able to keep his goals realistic. Milton knew that if he would work hard he could achieve his big goals.
Milton learned quickly that being an entrepreneur is hard work. You can not just expect to make it big right away, you need to put in the hard work. Milton’s hard work is what enabled him to receive a loan from the banker that absolutely changed his life forever. He spent countless hours making chocolate during the day and then peddling it in the evening. Milton shows us how important it is to put hard work and dedication towards the business even before the business can succeed. If you truly dedicate yourself and put in the time and effort, your hard work will pay off.
Finally, Milton taught us to learn from our mistakes. We know making mistakes is inevitable, however it is how you learn from them that will make you better. Milton was able to overcome two failures, and each time he learned new and better techniques for candy making, which in the end made him the better. Some lessons he learned from his failures was to learn from better candy makers, start at a venue that can support the business, and continue to work hard, because it will eventually pay off. It is our job as entrepreneurs to find our mistakes, and to learn from them to make our business that best it can possibly be.

14. Images to Remember the Lessons
Do What you
Love

15. Works Cited
Brenner, Joel Glenn. The Emperors of Chocolate. New York, NY: Random House, Inc., 1999.
Coyle, Millie Landis. “Hershey.” Hershey-Derry Township Historical Society, Online. Available: 20 April 2011.
“Lebkicher, William Henry “Lebbie;” ” Hershey Community Archives, Online. Available: April 2011.
“Murrie, William F.R.; ” Hershey Community Archives, Online. Available: 29 April 2011.
Phil Ament. Milton S. Herhsey. Troy MI: © The Great Idea Finder, 28 September Online. Available: April 2011.

16. Sources for Pictures http://buddjz.edublogs.org