3. 45 minutes south of the Twin Cities on Interstate 35 Population approximately 25,000

4. Property and Casualty Health Life, Disability Annuities Other Services – Business Succession – Risk Management

5. Auto and Truck Dealers (Franchised) Auto Parts Stores Building Material Dealers Cabinet and Custom Woodworking Shops Contractors Equipment Dealers Funeral Service Professionals Jewelers Machine and Tooling Operations Petroleum Marketers Petroleum Transport Printers Tire Dealers

6. STOCK Responsible to stockholders Quarterly dividends Sell stock to raise capital MUTUAL Responsible to policyholders Retain profits in surplus Use surplus to add services

7. “The group’s business plan, which combines a direct marketing force with extensive affinity group recommendations, gives (Federated) an advantageous market position.” A.M. Best Company ® – 2013 Less than nine percent of our nation’s commercial property and casualty insurers receive this rating from the insurance industry’s leading analyst, A.M. Best Company ®. Federated is among this group.

8. Sales and Marketing Underwriting Claims Field Services Information Services Actuarial Services Other Roles – HR, Legal, Life Investments, Health Other Roles – HR, Legal, Life Investments, Health Accounting

9. Key link between clients and the Company First source of counsel for clients seeking solutions to insurance problems Build business relationships using the Cultivation Loop (trust, benefits, and expertise) Design insurance protection for virtually all of a business owner ’ s insurance needs: property, casualty, life, health, business continuation, and more Assist with risk management to help clients avoid losses

10. Honesty and integrity Strong communication skills (i.e. questioning, listening, etc.) Strong interpersonal skills (i.e. assertiveness, influence, etc.) Strong administrative and time management skills “Coachability” Achievement orientation (i.e. competitive drive) Selling skills which include the ability to establish trust, demonstrate expertise, and prove benefits to potential clients Selling skills which include the ability to establish trust, demonstrate expertise, and prove benefits to potential clients

12. Risk selection Pricing Programming Risk management

13. Good communication skills Strong analytical and decision-making skills Organizational and multi-tasking skills Relationship building skills Negotiating and influencing skills Energetic, strong work ethic

15. Claims Representatives deliver on Federated’s promise to its policyholders by leveraging their coverage knowledge and ability to: – Investigate – Evaluate – Negotiate – Resolve – Investigate – Evaluate – Negotiate – Resolve

16. Leadership Communication Interpersonal skills Personal adaptability Analytical and decision making skills Administrative and time management skills Technical knowledge (ability to learn) – legal – medical – damage assessment Technical knowledge (ability to learn) – legal – medical – damage assessment Energetic, committed, and motivated

18. Conducts risk surveys, building valuation estimates, and loss analysis to assist underwriting and marketing. Designs risk management programs and procedures to eliminate or minimize exposures to hazards and loss potential. Provides risk management training and education information for clients, associations, and specialty groups. Reviews and verifies policyholder financial records. Communicates findings to underwriting and marketing.

19. Systems developer/analyst Help desk coordinator Network administrator Database administrator Specialists in a variety of other roles

20. Good communication skills Strong analytical and decision-making skills Organizational and multi-tasking skills Relationship building skills Negotiating and influential skills Energetic, strong work ethic Strong technical aptitude

21. Financial analysis Financial reporting Operations and cost accounting Corporate taxes Internal audit Investment accounting Treasury Corporate strategic planning

22. Analyze, manage, and measure the financial implications of future risk Work to maximize profit while managing volatility Develop and validate financial models to guide decision-making Product development, pricing, and reserving Justify rates and new products to regulators Financial reporting

23. Commitment to meeting personal goals and achieving business results Strong background in math, logic, and problem-solving Knowledge of current business issues and trends Sound decision-making skills Computer skills in programming and spreadsheets Ability to communicate effectively and build positive relationships