1. 1 d.School Planned Parenthood May 25-May 27 2009

2. DEFINE PROTOTYPE IDEATE UNDERSTAND TEST OBSERVE STORYTELLING K12 Workshop July 27-May 28 2009

3. 3 K12 Workshop July 27-May 28 2009 STORYTELLING

12. 12 K12 Workshop July 27-May 28 2009 The Power of Character Driven Narrative

13. 13 K12 Workshop July 27-May 28 2009 User story embedded Solution shown in context Impact illustrated Sticky!

14. 14 K12 Workshop July 27-May 28 2009 Simple Unexpected Credible Concrete Emotional Story What’s STICKY?

15. 15 K12 Workshop July 27-May 28 2009 K12 Workshop July 27-May 28 2009 character action conflict event resolution reaction user need solution Who are they? What do they want? What is missing from their life? What is the focus of your solution? What kind of response did you get? How big is this opportunity? What’s in it for your audience?

16. 16 K12 Workshop July 27-May 28 2009

17. 17 K12 Workshop July 27-May 28 2009 User story embedded  Embed user story Solution shown in context  Show solution in context Impact illustrated  Illustrate impact Sticky!  Make it sticky!

18. 18 d.School Planned Parenthood May 25-May 27 2009

20. 20 K12 Workshop July 27-May 28 2009 An example of a story… Tiny Radio