1. Improperly designed direct mail pieces can cause your business more harm than good. Not only will your potential customer just disregard your piece, but many times that poor design will be remembered and related to your business. Hiring a professional designer will help put the odds back in your favor, and increase your chances that your potential customer will not only keep your direct mail piece, but will act upon it. Remember your direct mail piece must capture the attention of your potential customer and your graphic design artists will understand this and know how to accomplish that goal.

2. Always keep your design clean and simple. Many feel the need to clutter or overemphasis their direct mail piece, leaving an expensive piece of paper which the majority of your target audience will not read. A simple design will be more impactful and will have your intended customer looking for the call to action and eager to fulfill it. Make your piece stand out from the crowd. Using bold colors and best images will not only make your direct mail piece stand out in the sea of advertising received by your potential customer, but will arouse an emotional response from your audience, prompting them to consider the call to action. The right colors and images will draw their attention!

3. You know the saying, “people buy with their eyes.” The visual components of your marketing communicate more about your business than you realize. Does your identity, branding and marketing materials reflect the vision of you and your business? Our emotions and personalities shift with the context of communication in our business, therefore they must shift in the design of our marketing materials. Think of your marketing as the interface your audience wants to interact with, an emotionally engaging experience that will make a lasting impression of your business.

4. Motivated by your ideas, my passion is driven to produce results through the many services I offer. My work gets attention, but more notably gets results. Every challenge deserves unique solution to communicate an idea efficiently and professionally using an entire arsenal of technology, creativity and marketing, to bring into existence a bold and powerful expression. Having a presence online is critical to business success today. A quality website that captures the essence of your company can help your company succeed online.

5. As with any marketing piece you use, the importance of the direct mail design is critical in creating an unforgettable and strategic materials. As your designer, I have a firm understanding of the elements comprised in a direct mail and will be able to deliver high quality work. For more information please visit our site: www.graf1x.com