2. v How to Get the Most Out of IASA Beth Bartlick, Oceanwide Chuck Gunkel, IASA

3. v Marketing Goals Brand Awareness Lead Generation Thought Leadership

4. v Two Views NOTES: How two different size vendors approach the event – what’s important to each (Leads vs. Brand Awareness vs. Thought Leadership); vertical business vs. horizontal business; other…

5. v Exhibiting & Sponsoring Exhibit Booth Exhibit Hall Games Vendor Connect Tours Sponsorships Pre-Show & Post Show Marketing

6. v We Rock! Press & Analyst Relations Press Submission Opportunity Analyst & Editor Relations

7. v IASA Call for Papers What Makes a Good Submission ??

8. v Volunteering @ IASA Committees Building Relationships

9. v Chapters Benefits of Membership Chapter Events

10. v Additional Events CIO Roundtables IASA EDGE

11. v Questions?